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They Don't Care About You

Reblogger
Real Estate Agent with LAER Realty Partners

Isn't this the fact? If we can't sell their home....

They Don't Care About You!

As Borino - The Real Estate Coach says in this post -- "Be their lighthouse in their daily storms."

Original content by Borino - The Real Estate Coach

People don't care about you. Your prospects.... your clients... They don't care how challenging and complex -- and at times CRAZY real estate is... What it takes to get a home sold... The daily hoops you have to keep jumping through as an agent just to put food on the table.

They don't care. They are worried about THEMSELVES. They are tangled in THEIR life.

Light House Their problems with little Timmy at school. Seven extra pounds they gained after Thanksgiving -- AGAIN! Car needing new brakes -- AGAIN! Their boring job... bad weather... incompetent boss... traffic on the way to work -- AGAIN!

And their house (obviously better and nicer than the one down the street) still NOT sold!

It's human nature. You and I can't change that. But we can benefit (and profit) from it. How?

Focus on THEM. Get to know THEM. Make it ALL about them. Understand THEM. What is it that they really WANT and WHY.... And then HELP them. Guide them with strength, confidence and competence. 

Be their lighthouse in their daily storms.

Borino

NEW: FSBORINO - How To Turn FSBOs Into Listings

 

Comments (23)

Tamara Elliott-Deering
Central Metro Realty - Austin, TX

Thank you for sharing this it is good to remember, especially since we are often so focused on ourselves and how badly we need a sale or a listing because of the mortgage, brakes, etc. that we forget how important the transaction is to our client.

Feb 03, 2016 12:02 AM
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Thanks for the important reminder, Praful Thakkar . Listen, listen, and listen again. Always good advice.

Feb 03, 2016 12:24 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Praful Thakkar ,  Great informaton.  The best way to get clients is to talk about them instead of yourself.

Feb 03, 2016 12:58 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Oh so true....people care about themselves and if you need more proof just look at how many try and get us to cut our commission

Feb 03, 2016 04:41 AM
Borino - The Real Estate Coach
Borino Productions - Falls Church, VA

Praful Thakkar 

Thanks for the re-blog, Praful! :)

Feb 03, 2016 05:11 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by and your comments.

Feb 23, 2016 01:46 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Goes without saying TeamCHI - Complete Home Inspections, Inc. - it's all about them.

Feb 23, 2016 01:47 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

All our marketing should be geared to help them when we list their home.

Feb 23, 2016 01:47 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kat Palmiotti thanks for stopping by and your comments - appreciate it.

Feb 23, 2016 01:48 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nina Hollander no matter who the client is - it's all about them.

I remember Floyd Wickman's Sweathogs - WIIFM radio...

Feb 23, 2016 01:50 PM
Nina Hollander, Broker

Praful Thakkar ~ 18 years ago I got kicked out of Sweathogs and was given my money back. They did not like that I was an independent thinker and didn't "tow the party line."

Feb 23, 2016 07:56 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

(WIIFM - What's in it for me - is what client is looking forward to.)

Feb 23, 2016 01:50 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tamara Elliott-Deering you got it! It's their home - and we have to focus on what they want.

Feb 23, 2016 01:51 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

We usually forget about what it is all about - and focus on the transaction only and forget what they need.

Feb 23, 2016 01:53 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kim Gaston - so true - it's all LISTEN, LISTEN and LISTEN!

Feb 23, 2016 01:53 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

More we listen to them, more we understand their needs - and easier it is for us to sell their home.

Feb 23, 2016 01:54 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Larry Johnston you are so right about it - we should let them speak and we should just listen.

Feb 23, 2016 02:01 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

William Feela you got it - they want to make more, always.

Feb 23, 2016 02:01 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

It's a great post from EXPIRED and FSBO expert, Borino! Of course, it's a great post.

Feb 23, 2016 02:02 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

And the message is loud and clear - it's all about them. Listen to them.

Feb 23, 2016 02:02 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by and your comments.

Really appreciate it.

Feb 23, 2016 02:02 PM