Jumbo or Standard Postcard?

Brad- I gave up on using postcards a couple of years ago due to lack of response. I had used both sizes. Are you having any luck?

Hi Brad,

I primarily use the standard black & white postcard.  I have found that consistency is the key, so whatever you choose stick with it...  Have a great day.  Michael A. Caruso

I rarely use them anymore either.  I think the most important thing is the content and whether or not you can grab someones attention in the 3 seconds you have as they are flipping through the junk mail.

Brad, I guess it would make sense to ask how you intend on using the cards. 

• If you are sending prospecting cards I would recommend smaller cards  The only person (s) who will notice what the card is about when he/she receives it in the mail is a prospect.  Because your promotion is on his/her mind and it won't matter the size.  Everyone else will through it away no matter how big, how pretty or how much you spend on it. 
• If you are sending customer appreciation or thank you cards.  Then I would recommending spending the extra money. As you have a relationship with these people, they have the opportunity to judge for themselves what you send.  Here is where you want to be spetacular. 

I don't recommend post cards either. Coming from owning my own marketing/advertising company, post cards will go in the trash. You might hit one person out of 100 that is even in the market to buy or sell. Are you targeting a subdivision for business or are you announcing a new listing?

Brad,

I would recommend using either size - just be sure the content catches the eye and is professional.  Make sure you have a "call to action".  Offer something others don't --- good luck!