According to History.com, more than 62% of Americans celebrate Valentine's Day.
With approximately one billion cards sent each year, it is second only to Christmas in its impact on the 
greeting card industry.
I have no idea who keeps track of this, or how they do it, but they report that 85% of those cards are purchased by women.
Although considered by some to be a purely romantic holiday, many do also send affectionate greetings to parents, children, grand-children, siblings, and friends.
That means it's a great time to send a short greeting to your past clients, your sphere of influence, and the folks in your farm area.
But what can you say that won't sound "too sugary?"
How about sharing some Valentine trivia?
For instance:
- Valentine's Day was first declared an official holiday by England's King Henry VIII – in 1537.
- During the 17th century it became popular to send elaborate handmade love messages, cards, and gifts to your sweetheart.
- The ancient Celtics gave hand-carved wooden love spoons. Images carved into the spoons included hearts, plus keys and keyholes to symbolize that the receiver held the key to the giver's heart.
- In the Middle Ages, people believed that the first unmarried person of the opposite sex that they met on Valentine's Day morning was the person they were destined to marry.
- In Medieval times, girls ate unusual foods on St. Valentine's Day to make them dream of their future husband.
- In some ancient cultures, it was believed that if a girl saw a robin flying overhead on Valentine's Day, she would marry a sailor.
So - write those people you really need to stay in touch with - Wish them a Happy Valentine's Day and share some trivia. You never know, they just might pass it along to their friends, along with the name of the superior agent who took the time to share it with them.
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