Change. Everything is changing at a faster pace than ever before. The real estate industry is changing rapidly. If you want to be successful, you must find a specialty where you are the only expert in that field.
It's called branding. I am a student in a doctoral program in a cutting edge school in LA. In one of my seminars last February I had the amazing experience of interacting with a Hollywood film producer and consultant. He said that each one of us must create our image for people to receive. He also stated that if you don't control your perception, somebody else will.
Nike does it. All they do is put a swoosh sign on a billboard and everybody knows exactly what it is. When you see the sign you automatically think: JUST DO IT! What do people think of when they see you?
I branded myself after I participated in that seminar. I discovered that I am an encouraging communicator who specializes in helping you discover how to become all you were created to be. Notice the "to be." I love to find out who people are based upon their deepest passions. If you live out of who you are, then all of the things that you want to do will naturally flow out of you in fruitful and effective ways.
If you want to be successful, you must separate yourself from the pack. Ask some friends how they perceive you. Ask yourself, "What do I naturally love to do?" Then ask yourself, "How can I become an expert in the area I love?"
You'll be surprised what treasures you have inside YOU!
Dan, This is a very timely post as we are revamping, redoing and updating several areas in our business and lives! Thank you for this.
I appreciate your insights!