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Tips for Marketing a Lake Home

By
Real Estate Agent with Real Broker BR568924000

Lake home property sellers have distinct benefits to offer potential buyers with specific amenities. These provide an advantage over a great deal of otherwise comparable listings. For instance, a four bedroom, three bath home in one part of Glendale might be listed for less than a similar residence located in Arrowhead Lakes. Waterfront property, of course, has intrinsic value that’s reflected in the real estate market.

Tips for Marketing a Lake Home

In the world of real estate, the value adage of location, location, location just can't be ignored. When you purchase a home, you're buying into the neighborhood or community. This is why homeowners associations exist, to protect property values. The nicest home in the least expensive neighborhood is just that and if it's remodeled and updated, it becomes "over priced" for its location. While a buyer might be able to change the interior and even aspects of the exterior, the location is fixed.

The day your home goes on the market it should be in prime condition and priced right to attract the most potential buyers. While your Realtor can help you determine an appropriate price and can offer suggestions to make your home more appealing, your job is to put in the work to get your home pristine clean and to remove clutter and personalization. --Realtor.com

The great news about owning a lake house is the water will be the single biggest draw. Potential buyers are often willing to overlook a few of their checklist items because they are more enamored with the water. So, it's not about selling a property as much as it is about selling the location. Since Arrowhead Lakes delivers on this factor in a big way, you'll have a huge advantage over bigger, but, landlocked homes. That being said, you'll still have other competition with the same amenity and this is why it's imperative you know and execute the following lake home marketing tips:

  1. Ensure the deck is safe and in good condition. Your very first concern ought to be the condition of the deck. Have it inspected, if necessary and make any and all repairs. While buyers might be will to look past trivial items inside the home, any problem with the deck will be a serious concern and possible deal breaker.
  2. Create a clear path to the water. The pathway to the water, no matter how wide, should be well-defined and obstacle free. Because this is the first place buyers will want to go to see, it's important there's a clear path.
  3. Prepare the exterior, including upping the curb appeal. This is where you've got to use your most critical eye. Because this is generally difficult for homeowners to do, ask a neighbor, coworker, or just have your listing agent walk around the property to point out anything that needs attention. The curb appeal and the outdoor living space on the water are where to put your biggest efforts.
  4. Make all lake views easy to see. Inside the house, any window that has a lake view is one that should be open. These views will reinforce the property's appeal, reminding people touring the home of its wonderful location.
  5. Include experiences in the listing description. Since it's the location parties are interested in buying, be sure to include experiences which highlight great experiences about lake living. The photos ought to capture this great amenity while also demonstrating the beauty, function, and style of the property itself.

Another great way to market a lake home is to get potential buyers out on the water. If it's possible, take them out on a boat and let them experience lake living firsthand. When you’re considering listing your Arrowhead Lakes homes, whether it’s located along West Tonopah Drive, North 55th Avenue, or West Arrowhead Lakes Drive, give us a call for more free professional advice.

Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Cheryl,  great tips for those sellers in this category.  Tks for shairng.

Feb 10, 2016 03:50 AM