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Any advise on how to approach expired listings

By Sonja Thompson

Real Estate Agent with Howard Hanna

April 24, 2008 11:16 AM

I am on an aggressive listing campaign. I am very motivated. I started with Howard Hanna February of this year and I only have two listings. I want ten. I have been going after FSBO and it is working out I have several listing appointments this week and next ,but they are not mine until my sign is in the yard. I am going after expireds now. I just want to know any tips, comments especially from newbies like me.

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Kimberly Grant

Exit Leon Crawford Realty - Huntsville, AL

Real Estate Agent - Huntsville Alabama

Hi Sonja!! Welcome to AR!! I have found the best success with expireds is going in the MLS to pull up the older expireds. I think that when the listings first expires the homeowner just gets pounced with contact but after a few days and a few no's then NOTHING. I pull the older ones and I have better success. I send a letter, then a postcard, and a follow up phone call. We are thinking about changing the first letter to a hand delivery to see how that goes.

Apr 24, 2008 11:25 AM

Bart Whitmore

Keller Williams- Louisville - Louisville, KY

Real Estate Agent

Sonja, I too want to see how other agents are attacking the expired and the fsbo market, maybe we will get some good info---Bart

Apr 24, 2008 11:33 AM

Sonja Thompson

Howard Hanna - Erie, PA

Thanks Bart and Kimberly for responding. I think I will try for expireds 1 month old. I like calling first and then making an appointment to view the property.

Apr 24, 2008 12:20 PM

Michelle Gordon

JH Realty Partners - Ada, MI

Finding Your Place

There is an agent in our office, who does very well at this. She puts together a little package for the home seller, such as........a quick list of solds in the area, a candle (small little staging things) and a marketing piece with their home featured. She knocks on the door and hand delivers them. I asked her one day, why she got this particular listing that "EVERYONE" went after. She said she wondered the same, and had asked the seller.............seller's answer was.........she was the only Realtor who said that she loved her home. She was the only Realtor who made her and her home feel special. Hmmmmmmmmmm, good feed back huh?

Apr 25, 2008 01:07 AM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

The key to working expired listings is persistence. I agree with waiting until after the initial expiration date because the homeowner will be bombarded with calls. Good Luck!

Apr 25, 2008 02:46 AM