Real Estate is one of those businesses that comes with good stories and lessons learned. It allows people to instantly dream just by mentioning the words Real Estate. It conjures up thoughts and feelings of wealth and security and it has two very interesting sides to it. The one is selling and the other is buying
THE BUYER
The ordinary person, who is so used to buying whatever they want when they want doesn't understand that when it comes to Real Estate, your own personal buying experience is worthless. Why? The purchase is huge, it is usually permanent, and involves all that you have. You are way over your purchasing head here if you think to go it alone...
HOME SWEET HOME
The idea of wanting to settle down invokes some deep emotions as it should but they should remain private and controlled when shopping for home product. It is imperative that you have an agent on point to keep the mission stable, ongoing, on-track and ending on a positive predictable note.
THE SELLER
With sellers, I often run into the common denominator which is wanting all they can get for their home. I understand this just from a logical point of view. Who would want to sell and lose money or not get the potential to be gotten? Wanting all you can from a one time sale means this is it. Now or never! I get it!
CHECK THAT PRICING
However, that thinking has to come in line with the market and not just your private world. You see buyers and their agents are looking for smart, standard and sensible purchases and usually have a good idea of what is going on and where, as to values. However, if a seller goes overboard, they will know it.
REMEMBER
Sellers, remember what it was like to buy? You didn't want to pay more than you had to. Now, you are a seller and want all you can get? Just remember that the buyer today was you yesterday, way back when and invoke reason over emotions and obstinacy. In other words, play to win and let the other guy win too
EVERY HIGH IS A NEW LOW
Real Estate is an industry that brings...no floods peoples emotions releasing them into a business arena. I compare it to adrenaline that once activated, takes and runs its course until we come down to a non-adrenaline state closer to our reasoning and normal actions. Running at high creates new lows
REAL AS IT GETS
Real Estate is rewarding, profitable, exciting, deeply satisfying and pays off in many coins of the realm. For a homeowner, there is nothing like walking around your little plot of land and improvements having the first, last and final word on all you survey whatever that is. Although temporary, it is real in the moment one experiences it
REAL ESTATE
REAL DEFINED: something occurring or existing in fact, not imagined, artificial or imitation
ESTATE DEFINED: Land, assets and ownership held or belonging to
UN-REAL DEFINED: unbelievable, artificial or fake.
UN-REAL ESTATE DEFINED: A state of assets in the dream phase usually inactive or dormant
BUYING or SELLING?
Now more than ever is the time to GET REAL as in REAL ESTATE.
Comments(4)