3-Minute Video Case Study
On A Market-Leading Santa Barbara Team
Getting to the “Listing Table” in the first place is the first goal of brand strategy for luxury real estate marketing professionals. Whoever achieves top-of-mind status in their marketplace or a niche therein has the greatest chance of getting that all-important job interview. But, winning at the listing table is the ultimate goal.
What if you were able to instantly demonstrate that you market your competitor's listings better on your website than your competitor does on their own website? That is something that we help our clients achieve when they are challenging a vulnerable market leader.
When we work with an incumbent market leader, however, our job as brand strategists is to make sure they out-distance their would-be challengers by demonstrating their superior marketing savvy and their extensive track record.
Many times, home sellers make up their mind about which agent or company to hire BEFORE the interview. That is why it is imperative that your website becomes your “silent sales person” demonstrating your extraordinary promise of value before you even arrive at the listing table.
Here is a case study of an incumbent marketing leading team in Santa Barbara, California, headed by Kerry Mormann, known as “The Land Guy”.
PS, Thanks to Endre Barath, Jr. who reminded me that I should have their testimonial.
“Thank you, thank you, thank you!!! Thank you for your patience, gentle & consistent reminding and positive encouragement. We are very busy and finding the time to work on our team branding and new website felt ominous so thank you again for the support and guidance.”— Kerry Mormann & Mary Elliot, Kerry Mormann & Associates
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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