Creating a Block of Emphasis Text for Your Blog Post

By
Education & Training with Tech Training for You!
http://actvra.in/4PGb

presenting a plate of food
A Chef Has Excellent Ingredients AND a
Well Thought Out Presentation

Creating an interesting blog post is first of all dependant on relevant information that the reader wants to read. The other essential consideration to a successful post is how you present the information. A good chef may have the best ingredients in a dish but she doesn't just slap it down as a messy plate of food!

A good blog post starts off with proper white spacing. You don't want to just write a singular run on paragraph that goes on and on and on. We call that the wall of words! Proper text sizing is also important. Too small of text is another mistake to avoid. It makes it hard to read for older eyes (raises his hand). 

Adding a photo or two also will help bring a layer of interest to the story to offset the text. Our eyes are drawn to photos and graphics. Have you ever been in a situation though, where you are just having a hard time finding a photo that connects well to the story? 

Here's something that you can consider sometimes doing in your blog posts: Create a block of emphasis text to highlight a phrase or excerpt from the body of your text. This is where you would make a copy of text you want to highlight to draw interest to a main point. If you make a copy of the emphasis text and make it nice and big, the reader's eyes will be drawn to the point of interest. The goal is to make them want to dig into the body of the text to make them get more information.

emphasis text in a post
theverge.com Uses Emphasis Blocks of Text

 

 

Take for instance on the tech website theverge.com, they often do this in their articles and it illustrates how you can make your presentation more appealing even when there is a lack of a corresponding photo to use. Notice the sample on the right how it looks when they do this block of emphasis text.

 

 

To illustrate it further, notice below the emphasis text that I created to draw interest to the body of text. I took a portion of a recent blog post, "The Sun Wasn't Shining" by Dick Greenberg, to illustrate how we might do this in an ActiveRain blog post:


 

 (Excerpt...) So the day before the scheduled closing - which the sellers said they would not attend if our buyers had not signed the lease transfer - we were faced with three choices:

  • Cancel the contract, or
  • Refuse to transfer the lease, go to the closing, and if the sellers didn't close, declare a seller default and seek legal redress, or
  • Accept the lease and close as scheduled.

  So, very
  reluctantly,
  they took the
  third  choice


 

The first choice was unacceptable - the buyers wanted the home and in fact had closed on their existing house that morning, so they were homeless.

The second choice, according to the buyers' attorney, was a legal slam dunk, but possibly could have resulted in several years of litigation before resolution.

So, very reluctantly, they took the third choice, accepted the transfer of the lease and its $18K obligation, closed and moved into the house.

  


 

Now, let's go over the few points that you will need to know in order to do this for yourself in your own posts.

First we need what we web developers call a 'container' for our text. In the post editing toolbar, we can use the table button to create a container for us. We will insert a one cell table. The table will come in very small. That is easily fixed as we drag the handle on the right edge to give the table a width about a third of the way across our text area. Then we can type our emphasis text inside the cell. Next, select the text and choose a font size from the toolbar that is nice and big. For instance, in the sample above I chose 24pt size. While our cursor is anywhere inside the table, we can choose the 'Table Properties' option on the table toolbar button. One of the choices we can select is Alignment, we will choose "Right". Now the whole table slides over to the right side with the main text wrapping around on the left side. You can then drag the square located on the middle of the left edge to adjust the width to your liking. Finally, for a little 'visual anchor' to the graphic, you can put a horizontal line under the text by using the 'horizontal line' button on the toolbar.


 

Appended note 2017: HTML5 spec no longer honors the table attribute "cellpadding" which is what the blog editor uses in "Table Properties" (and what I show in the video). The workaround that I suggest then for this is to put two spaces before the words in each line of text in the table. So, in other words, you would type a few words, press RETURN (shift+RETURN, if you want your line spacing tighter). Type a two spaces, then a few words, press RETURN again, et cetera. These extra spaces at the front will give you white space on the left.


 

The above description shows you there are just a few steps involved in being able to do this. However, it would be a little confusing for most to understand if I only gave the written instructions. Let  me show you in the below video how easy the above steps are (best viewed using the full screen button located on the lower right corner of the video, or click here to see the video in a full frame window)

Thanks for joining me today in Craig's Classroom with hopefully another tech tip that you can put to use! If you think to come back and post a link to a future post where you try out this tip, I'd enjoy seeing it! :)

 

 

Posted by

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Joyce Marsh, Florida Real Estate 03/12/2016 12:52 AM
  2. Inna Ivchenko 03/12/2016 03:09 PM
  3. Tony and Suzanne Marriott, Associate Brokers 03/12/2016 09:06 PM
  4. Bob Crane 03/15/2016 04:53 PM
  5. Debbie Reynolds 03/19/2016 05:00 AM
  6. Anna Banana Kruchten,CRS,CRB,GRI 08/13/2017 01:02 PM
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Rainmaker
330,234
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

Thanks Craig Daniels for the detailed explanation of how to do this. I have a questions about the software you used to create the video.  I am thinking that it might be a good way to show clients some screen shots of my web marketing at a listing presentation.

Mar 13, 2016 10:07 AM #36
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Tammie White
Franklin Homes Realty LLC - Franklin, TN
www.FranklinHomesRealty.com or (615) 495-0752

I see this all the time and had no idea how to do. Thank you. I'll be using this on both my personal and AR blog.

Mar 13, 2016 11:35 AM #37
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Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Craig Daniels we all know, it's all about how we present our thoughts.

As always, something we learn from your expertise. 

Mar 13, 2016 02:53 PM #38
Rainmaker
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Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

What a useful tip! I'll have to play around with this in future posts.

Mar 13, 2016 08:08 PM #39
Rainmaker
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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Thanks so much for the tips Craig, bookmarking this one to come back at a later time.

Mar 14, 2016 01:36 AM #40
Rainmaker
163,680
Allie Angeloni
Long Realty - Oro Valley, AZ

Excellent Blog Craig Daniels - I'm going to try this!  It's definitely eye-catching and without a doubt, makes for a more interesting read!  Thank you so much . . .

Mar 14, 2016 05:12 AM #41
Rainmaker
3,818,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Craig Daniels how could ANYONE possibly read one of your posts and not learn something.... every post has a wealth of information.... some of it is well beyond my "pay grade" but I read and retain what I understand!!!

Mar 14, 2016 08:15 AM #42
Rainmaker
803,132
Barbara Altieri
RealtyQuest, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Craig -- Great technique to use in absence of an appropriate graphic or to highlight an important point in the post.  Well done.

Mar 14, 2016 12:33 PM #43
Rainmaker
585,992
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

I've never considered this type of technique when blogging. Don't be surprised if you run across one of our posts and see that I've incorporated your idea! Thank you!

Mar 14, 2016 06:50 PM #44
Rainmaker
679,179
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I need to start messing around with that "table" feature. I have yet to use it but there are so many great applications for it. 

Mar 15, 2016 02:40 AM #45
Rainmaker
840,278
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson - Hudson Valley Homes for Sale

Glad I found this Craig. I could use this tutorial. I finally made the change to a MAC and I'm still working past the learning curve. 

Mar 15, 2016 11:21 AM #46
Rainmaker
366,993
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

Saving this post to study later. You rock! Hope all is well, Craig.

Mar 15, 2016 01:51 PM #47
Rainmaker
1,842,544
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I love this!  I've never used a table in a post before. You made it seem so simple!

Mar 16, 2016 06:02 AM #48
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is something that makes the point really stand out. Love it.

Mar 17, 2016 11:16 AM #49
Rainmaker
1,056,330
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Craig Daniels - Great tips on how to create a post that is attractive and will draw buyers in and keep them engaged!

Mar 19, 2016 05:36 AM #50
Rainmaker
1,265,915
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Great idea, like how it looks but had no idea I would be able to do it so easily.

Mar 19, 2016 09:25 AM #51
Rainmaker
752,342
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Very interesting and it is well done.

Thanks

Sam Shueh

Mar 28, 2016 01:59 PM #52
Rainer
179,310
Nicholas Crane
Crane Forest and Property Management - Cadott, WI
Managing & Appraising Forest Land

Thanks Craig for the great tips.  I always learn a lot from your posts. 

Jun 27, 2016 11:58 AM #53
Rainmaker
315,324
Peter Mohylsky
BETTER HOMES AND GARDENS REAL ESTATE - Destin, FL
Your Bucket List Broker in Destin, Fl..

Thanks for all information about how to post effectively.  

Sep 27, 2016 05:48 AM #54
Rainmaker
3,818,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I like it and will attempt it.... might be beyond my paygrade.... I still have your instruction written and stored in my desk drawer for when the font changes while I'm writing!!!  I think of you often when I use it, and thank you out loud..... still challenged Craig Daniels 

Aug 13, 2017 02:09 PM #55
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