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I loved this quote...

By
Services for Real Estate Pros with Marte Cliff Copywriting


I loved this quote that came in the morning's mail from "The Written Word." 

"Don't make an outline; make a laundry list. The very idea of an outline suggests rigidity; items on a laundry list can be shifted around. Don't lock the structure in too early. A piece of writing should evolve as it's being written." --John Berendt

Ever since I was a kid in grade school, people have been telling me I should make outlines, and I never saying no to writing outlinesdid. It was simply too confining. So I refused, but didn't say it out loud. When we had to write essays and were required to turn in the outline with them, I wrote the essay first, and then wrote the outline to fit.

I was never good at putting things on index cards either, because I tended to write too much on each one. If we had to turn those in, I again did them after the fact.

The teachers never knew the difference, and in fact gave me good grades on those outlines. How silly.  

Because I write first, then move things around, having a computer / word processor has helped tremendously. Back when it was all on paper, I had circles around things, lines, and arrows pointing everywhere – and I did a LOT of re-writing.

Now it's so simple to pick up a paragraph and put it somewhere else. Like many writers, I sometimes find that the most important point of the whole piece is sitting down there in the conclusion when it belongs in the first paragraph. It's also simple to get out the thesaurus and replace a word that could be just a little bit more concise.

So – if you're one who refuses to write outlines, stop feeling like you "should." John Berendt and I don't use them either.  

Who is John Berendt? He's an American author, best known for writing the best-selling non-fiction book, Midnight in the Garden of Good and Evil.

Image courtesy of supakitmod at FreeDigitalPhotos.net

Comments(25)

Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Here's where we differ. I find outlines very helpful when I'm writing, not all the time, but the majority of the time.

Mar 07, 2016 06:41 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William Feela I don't always know what I want to say until I say it. 

Donna Foerster You're far more organized than I am. 

Mar 07, 2016 07:54 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Marte absolutely!  Still smiling about drawing circles, lines and arrows all over the place - I did (and still do) the same thing if I'm writing in a notebook. I think of it as the creative process. I will forever think of it as a laundry list!

Mar 07, 2016 08:01 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Anna Banana Kruchten I've gotten so spoiled - I don't even want to write in a notebook any more. 

Mar 07, 2016 08:10 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

That's a very interesting concept, Marte!  Since the beginning of my blogging, I have listed things I wanted to say, and I haven't outlined!

Mar 07, 2016 09:05 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Marte, you are right!  It's so much easier to write now than it was when I was writing college papers!  And when I moved to DC, my first two jobs all reqired lots of writing, and the cut and paste skills you learn in kindergarten came in handy.  

But give me a Mac any day!

Mar 07, 2016 10:43 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I also never always colored inside the lines.  And now I know why I wrote my entire class before I pulled parts of it to be the "outline" I had to turn into the state to get my course approved.

Mar 07, 2016 11:38 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Myrl Jeffcoat I make notes to myself about topics, but I never make lists of the content. I just write. 

Patricia Kennedy I tuly do love cut and paste!

Tammy Lankford Isn't it silly how some teachers (and administrators) can't seem to understand that different people operate differently? They want to push us all into the same mold - and some of us simply don't fit. 

Mar 07, 2016 11:49 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Laundry list?  I like it!  It's probably very similar to how I operate.  Thanks for sharing.

Mar 08, 2016 02:10 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Marte- ugh.. I remember writing outlines.  It seems like I wasted more time on those than writing the darn piece.  Often, when I know my topic, I will wait to choose the right title until after I'm done.  Sometimes I'll write the title but I've found that what I write begins to go in a different direction.  

Mar 08, 2016 02:10 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Chris Ann Cleland I love finding quotes that agree with my thinking!

Kathy Streib I agree - the outlines were a waste of time for me, but some people do like and use them. As for the title - I can't count how many times I've started with one title, but had to change it after the writing took a completely different turn. 

I recently read about a fiction writer who said she just loved finding out where her characters would take her after she got started on a book. I guess it's much the same thing. 

Mar 08, 2016 02:58 AM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Just like. I just write. Then I go back and move it around, maybe delete some "fluff" because I got to wordy. 

I need the idea, and resources about the topic. And off we go. 

Mar 08, 2016 08:49 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, love the idea of a laundry list, and think most of us are better at this than an outline!  

Mar 08, 2016 10:22 PM
Colleen Fischesser Northwest Property Shop
NextHome Experience - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

I used to be good at the exercise where we read a passage and then were tasked with outlining it, but starting with an outline and going from there never worked for me. I tend to be much more of a stream of conciousness writer who then puts the puzzle pieces where they fit best. 

Mar 09, 2016 12:11 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thom Abbott That's just how I do it - which is why I sometimes end up with a different article than I had in mind at the beginning. 

Joan Cox I think so too. The outline for me would be an unnecessary, and probably counter-productive, step.

 

 

Mar 09, 2016 12:44 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

NW Real Estate |Colleen Fischesser & CO Serving Seattle-Tacoma area Since 1990! I think the puzzle angle is what makes writing so much fun. "Where does this piece fit?" Sometimes I change my mind two or three times. 

Mar 09, 2016 12:46 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Marte ... wonderful post, very creative, love the comments and featured to the group:

EXPRESS WITH WORDS AT ACTIVERAIN

Mar 09, 2016 11:16 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Robert 'VEGAS BOB' Swetz - you know I always appreciate your support! 

Mar 09, 2016 02:09 PM
Robert Vegas Bob Swetz
Las Vegas, NV

You are so very welcome Marte 

Mar 09, 2016 02:49 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Good point Marte, most of my outlines start out as laundry lists too, and most of the time this step is skipped and the report just flows from my fingers without a list or outline.

Mar 09, 2016 03:27 PM