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Unacceptable...

By
Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

While coming home from ice skating with my son today, I drove by a listing.  It looked kind of interesting.  Pretty yard, nice area.  It made me a bit curious...

So, when I got home and my son was taking his nap, I looked it up on the MLS.  I'm not going to discuss the price because it is not material.  I didn't run comps to see how well priced it was for the neighborhood, but my gut tells me it is close.  

But what I saw was completely unacceptable.  I sure hope there is a reason, but I really can't come up with one.  Here are some of the issues.

  • One picture for the listing.  This listing wasn't new... but there was just one picture.  No virtual tour or documents. 
  • And the picture was lousy.  During the winter here, grass goes dormant and turns brown.  I saw a house with beautiful green grass and pink azaleas.  I saw a picture of dead grass and boring shrubs. 
  • Did the agent try to at least make it SOUND good?  Nope.  No "Private Remarks", thus wasting that space, and the "Public Remarks" area wasn't fully utilized. 
  • I don't think buyers are looking for "fmy rm, ldy rm and grt rm." 
  • I know there weren't any flyers... because there wasn't a flyer box.

I wish I could say that this was a discounter.  But I can't.  This was a listing from a full service broker.  

That agent didn't do the job.  And that is unacceptable.  And I can't call the seller up and ask them what the deal is, either...  Who is that protecting?  

I had a conversation with another agent last week.  She told me that she is pulling back on the marketing of her listings because "nothing is selling, so I'm not going to spend money and time on them."  Do you think she used that in her listing presentation?  

That agent isn't doing the job.  And that is unacceptable.  And I can't call the sellers up and ask them what they think of that, either...  Who is that protecting? 

That is no way to treat a client.  That is no way to run a business.  I don't treat my clients that way.  I don't run my business that way.  It ticks me off that I get colored with the same crayon that they do.

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Comments (67)

Clark Garrison
Taylor 1 INC - Atlanta, GA
"Loan Modifications"
Hi Lane, unfortunately i run across listing like the one you described all too many times. It's a shame anyone can get a license...
Apr 26, 2008 05:00 PM
Doug Fritchie
DOUG FRITCHIE-Silver Legacy Properties,Inc. - Portland, OR
Hey Lane~Keep plugging away. As long as most of us keep doing what is right for the client maybe the rest will fade away.
Apr 26, 2008 05:30 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
That is just pathetic and agree, unacceptable. Seems there are more of these in this market however, unfortunately.
Apr 26, 2008 06:18 PM
Terri Hayley
Legit Agents - Prosper, TX
Where Texas Charm Meets New Home Expertise

Lane,

Ditto.

We were referred to this young couple by a Realtor friend in another state with whom I've done millions of dollars of business and she's friends with the wife's parents. They told us they'd already interviewed an agent from another agency who was going to give them a break on commissions if he did the buy/sell for them, so they were strongly leaning that way, but they wanted to talk to us since we came to highly recommended. We made an appt. that evening for the next evening, but of course, my computer died that night, so we had to spend time the next day getting it repaired and couldn't make the appt. I texted her, called her at work, e-mailed her (from Blackberry) and called her when she got home from work. She'd already told me it would be ok if we had to re-schedule for a little later in the week because it was such short notice. We got the pre-listing packet all together, took a color picture of the exterior of her home, set up a talking house demo for her, everything. We were smokin'! I hadn't heard back from her all day, but she has an infant and had been working, so I chalked it up to her being busy.

We went by that evening to drop off a copy of the pre-listing packet for both of them at their home whereupon we found that agent's sign in their yard and lockbox on their door. We didn't even get the courtesy of letting us know they'd chosen someone else before meeting with us.

So, we looked at the MLS listing the next day. It's listed with no virtual tour, 5 photos, abbreviations like you list above, doesn't list any features of the home (just close to schools, shopping, freeways, etc.), no private remarks, directions say see mapsco, and the commission break he promised them? He's offering 2.5% BAC and 3% SAC. So, whose best interests are being served here? That's so frustrating to me on so many levels. I just sent them a nice note and said we hope you get what you want for your home, hope everything works out and if not, please give us a call.

Terri Hayley, Real Estate Consultant

Apr 26, 2008 06:30 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

It would be interesting to preview the house for yourself.  Perhaps there is more there than meets the eye.

I liked your comment about being colored with the same crayon

Apr 26, 2008 09:27 PM
Shannon Livingston
John R. Wood - Naples, FL
When agents say they are not going to put time and money into marketing when business is slow they show that they do not understand the concept of marketing - when business is slow you should put more resources into marketing, in any business!  It doesn't take that much effort to take pictures and type in appropriate information - seriously, how lazy is that?
Apr 26, 2008 11:54 PM
Laurie Mindnich
Centennial, CO
Last time I checked, our area in Long Island had multiple photos with only 25% of the listings shown on Realtor.com. SEVENTY FIVE PERCENT had only one photo. Unbelievable.
Apr 27, 2008 12:18 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Lane, very true. I'm going on a listing appointment Tues. IT is a home listed at 685,000. She was mad at her agent because there are 3 homes in her sub for sale and they keep driving by her house and looking at the others. She thought it was the sign in her yard, which didn't look professional. 

I went to the MLS and ONLY ONE PHOTO,  the others had 10. He also had it in the wrong area. I don't list out  of my board, I can't service the clients like I am accustomed too.  

Apr 27, 2008 12:58 AM
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

Gee it sounds like this is happening all across the country. Its got to make you wonder about real estate agents and the public that they serve or dont serve! But please dont color all with the same crayon!

 

Cape Cod Realtor sdw1

Apr 27, 2008 02:50 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Stephen - So many sellers just see that an agent has a reputation (possibly earned when sales were easy) and lists a lot of property... they could be motivated and underserved. 

Tamara - I might have to open a division outside my niche to deal with these situations...

Nyles - It happens because some people have low expectations... and this is why.

Tiffany - I don't mind getting linked a bit.  

Anon - I think that there are too many agents that got lazy when sales were easy... and I hope many of them straighten up or find different work. 

Cheron - We are right there on that soapbox together. 

Klarque - I wish that these situations were rare... but they aren't.

David - In this case it isn't a "non-traditional model" (I avoided saying discounter this time).  And in the days of the mega broker with 300 agents, I can see how the broker doesn't know what is going on... especially with a "seasoned" agent.  Still wrong, though.

Doug - We can hope.

B & C - Hoping for the cleansing. 

Terri - It will be interesting to see if you end up with it.  I have seen a lot of instances where a seller was embarrassed that they didn't choose a certain agent the first time around, and they are afraid to pick them for round two.

Allison - I know what you are saying, but let's just assume the inside looks like a bad movie set.  Wouldn't it be better to let potential buyers know that up front?

Shannon - I disagree a little.  If we wait until it is slow to turn up the marketing, then it will get slow...  If we consistently market, business will be consistent. 

Laurie - That is truly pathetic.  

Missy - I did a re-list on a home a while back that was mis-mapped, in the wrong MLS area, and had the wrong number of bathrooms and bedrooms.   It was on a cul-de-sac and was going to have NO drive-by traffic.  They had one showing in six months.  In the 6 months I had it (list to close), I had 70 showings... no price reductions (they couldn't afford to drop the price, but I felt it could sell... they knew the risk)... and we sold it for full price...

Apr 27, 2008 03:04 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer
I send everything to my clients to look over (in case they see errors) so they know what they are getting.  It's a pity that the home wasn't shown in the best light :(
Apr 27, 2008 03:28 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Lane,

This will make you chuckle:)  I held an open house on Sunday afternoon, many years ago, prior to digital cameras and the internet.  I had hired our board photographer to shoot some photos of the property.  Three of the customers who came to my open house, exclaimed that the photos looked so much better than the house they were then, standing in.  I just didn't say a thing!

It is becoming a true professional's market.  I see changes, too.  The strong will survive and continue doing the good stuff:)

It's a Good Life!

Fran

Apr 27, 2008 03:51 AM
Jennifer Butz
Not yet determined - Lilburn, GA
Lane, I completely and totally agree. This is the reason why I offer to make flyers for my real estate agents to dress things up a little bit, including new pictures with my camera. I don't think broker supplied pictures or no virtual tours are acceptable. I don't care what my commission was on the home either. Although I am a loan officer, I do see both sides of the coin!
Apr 27, 2008 06:03 AM
Bob Cumiskey
A1 Connection Realty, Inc. - Sun City Center, FL
US Army Retired, Your Sun City Center, Florida ~ Realtor
Lane, this is an excellent post.  It really says it all.  Lazy and or money hungry agents are what gives this business a bad name.  Since you took time out of your day to research this house tells me that it more than likely has great curb appeal...big selling point.  Such a shame the agent isn't doing what they promised the seller they would do. 
Apr 27, 2008 06:14 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Lane,   Lots of that going around.  As the market heats up they will also rise with the tide.  Just keep your high standards and be known for what you do best !
Apr 27, 2008 07:11 AM
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
If you cut back, you most definitely should tell the clients you are representing. No one wants to pay for a yacht and get a dingy....
Apr 27, 2008 07:28 AM
Patty Keller
AnotherME, LLC - Atlanta, GA
AnotherMe - 770-414-9393 - RE Virtual Assistant

Lane - You said it all!  Photos are #1, then accurate and descriptive remarks about the property, and finally a virtual tour!  A virtual assistant can be a great resource for those "techno-challenged" agents who don't know how to post photos, create tours, locate the popular websites, create flyers, etc. (...shameless plug, couldn't help myself!)

Patty Keller, AnotherME

Apr 27, 2008 02:08 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Renee - I have to admit that I don't send everything to my clients.  They get a representative sample.  I will tweak things like Craigslist ads as I see something getting more traction.  I always think it is a little funny when a client does a Google search and sees more that they expected.

Fran - Is that good or bad?

Jennifer - And there are still probably people too lazy to get it done.  

Bob - I always wonder how someone can be money hungry and not deliver.

Bill - Can't we poke some holes in them?

Christy - We know that they won't say "Hey, BTW, I'm not really marketing property anymore, 'cuz nobody is buying."

Patty - I swear to God when I get busy I'll be hiring you... but for now I LIKE staying up late.

Apr 27, 2008 02:36 PM
Chris Oliver
Century 21, Preferred Properties - Reynolds Plantation, GA
I'm just catching up on some posts I didn't read and this one really got my attention. To me there's nothing that can be more frustrating than to do a full-court press for a listing presentation and then find that it was given to the nice neighbor lady from church who doesn't do a dang thing for the seller. Let's face it, there are some lazy agents out there but what gets me is the fact that it takes almost no more time to take and upload multiple good pictures than it does to take and upload one crummy one. With the overwhelming number of buyers finding something they want to see on the internet, it seems obvious to me that any good agent should be doing everything in their power to grab their attention. To sellers everywhere: Check your listing. You can bet if you have a half-baked job on your pictures and description, you have a half-baked job on everything else. If your property sells it will be pure luck. Be pro-active.
May 08, 2008 05:05 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Chris - Thanks for dropping in.  There is another listing I lost out on to the nice lady from church.. two and a half years later it is still on the market...

May 11, 2008 02:06 AM