While coming home from ice skating with my son today, I drove by a listing. It looked kind of interesting. Pretty yard, nice area. It made me a bit curious...
So, when I got home and my son was taking his nap, I looked it up on the MLS. I'm not going to discuss the price because it is not material. I didn't run comps to see how well priced it was for the neighborhood, but my gut tells me it is close.
But what I saw was completely unacceptable. I sure hope there is a reason, but I really can't come up with one. Here are some of the issues.
- One picture for the listing. This listing wasn't new... but there was just one picture. No virtual tour or documents.
- And the picture was lousy. During the winter here, grass goes dormant and turns brown. I saw a house with beautiful green grass and pink azaleas. I saw a picture of dead grass and boring shrubs.
- Did the agent try to at least make it SOUND good? Nope. No "Private Remarks", thus wasting that space, and the "Public Remarks" area wasn't fully utilized.
- I don't think buyers are looking for "fmy rm, ldy rm and grt rm."
- I know there weren't any flyers... because there wasn't a flyer box.
I wish I could say that this was a discounter. But I can't. This was a listing from a full service broker.
That agent didn't do the job. And that is unacceptable. And I can't call the seller up and ask them what the deal is, either... Who is that protecting?
I had a conversation with another agent last week. She told me that she is pulling back on the marketing of her listings because "nothing is selling, so I'm not going to spend money and time on them." Do you think she used that in her listing presentation?
That agent isn't doing the job. And that is unacceptable. And I can't call the sellers up and ask them what they think of that, either... Who is that protecting?
That is no way to treat a client. That is no way to run a business. I don't treat my clients that way. I don't run my business that way. It ticks me off that I get colored with the same crayon that they do.
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