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Just how automated do you get?

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Real Estate Agent with JH Realty Partners 6501309180

As the economy gets better - the solicitation for services for my Real Estate business has nearly become overwhelming.

 

They can post for me on facebook, they can connect for me on linkedIN, they can write my blogs for me, they can send newsletters for me - they can share scripts that I can use, they can cold call for me, they can ……..they can………..they can………….

 

Oh lets not forget the people who want to write reviews for me on various sites - UGH!!!!

 

If I put all of this together there is not much left for me to do - other then write contracts and negotiate. And because of all those awesome reviews someone wrote for me - you think I am a Rock Star agent!

 

What just happened to the relationship, honesty and transparency?

 

I was put over the top when I got an message on linked saying - "hire us we will write reviews for you to make you stand out"!

 

‘Success is doing ordinary things extraordinarily well.’ – Jim Rohn

 

Is authenticity becoming a rarity?

 

 

Now no one like scripts for role play more than I do - but I always follow up with training with “this is example” it teaches you talk with confidence, scripts in my opinion are not made to be used word for word as no conversation is going to go the way as it is written in the script - listen to understand not to respond!

 

I have always been a relationship builder - and because I need help to be a concierge Realtor, I hire a team of people who work full time for my group. My team works on my behalf with the culture of The Gordon Group GR- no scripts, just real conversation.

 

And, yes sometimes I am up late at night returning emails and phone calls. Welcome to Real Estate!

 

I much rather be late on a newsletter that is filled with useful local information then a generic newsletter that has nothing to do with my community. I joined a local brokerage to be #localfirst.  If I hired all of these services - I do not think I would be a great example of local first.



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Michelle Gordon is a Realtor with JH Realty Partners - Ada, Michigan -  With a team of Realtors who's Focus is 1st time home buyers, Relocation, Luxury listings and Commercial Properties in West Michigan.  You may find Michelle on facebook, twitter or linked in and she invites you to join her.

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