Do you work from a coffee shop so much that you know how to make all their drinks? Or do you drop into one from time to time to get some work done?
The coffee shop is the world’s cheapest shared workspace. But did you know you can get a bit of business while you’re working there? It’s true. Just set up a clear sign that says who you are, what you do, and that you’re there to help.
Simply display a sign that says something like “Hi! I’m a Realtor®. Feel free to ask me questions.” This could be the cheapest and most effective display ad you ever buy.
Here’s why…
Everyone Has Real Estate Questions
Just about everybody in the coffee shop can use your wisdom. Most people are either in the market or know someone in the market to buy or sell a home.
Real estate is always changing, so people always have questions. Things like:
- Is now a good time to buy or sell?
- My sister is asking $400,000 for a 2 bedroom. Is that too much?
- How do I tell my daughter to stop wasting money on rent?
People are often shopping for a home, even when they’re not consciously aware of it. They may be telling people, “I’ll wait for the spring” but they are still taking a peek at online listings and making note of “For Sale” signs on lawns.
Give these people a polite and informed answer, and ask if you can stay in touch. Voila! A lead or a referral.
It’s Unique
Most people who work in coffee shops have their headphones plugged in and have tunnel vision to their laptop.
Breaking this mold is refreshing. This sign invites a conversation, which can be a refreshing change from the plugged-in-and-don’t-bother-me demeanor given off by most other coffee shop workers.
You may find that things snowball. Some may be too shy to come over to talk to you. But, once the ice is broken, things will pick up. People will overhear your conversations, which will lead to them coming over to ask their own questions.
It Links You to Other Professionals
Even if you don’t meet someone that is looking to buy or sell, you can make valuable contacts with other types of professionals who are important to know.
Meeting new people always provides me with new ideas, a different perspective on existing problems, or an interesting connection to a new person doing something awesome that inspires me,” wrote Wesley Verhoeve, founder of Family Records and GNTLMN.com about his coffee shop working.
“Today alone I met a top Skillshare teacher whose class I will now take, a sleep consultant, a publicist who offered to help with a project, and a wine consultant who recommended some bars.”
It Extends Your Brand
Have your sign professionally printed, with your logo and color scheme. This is an excellent chance to extend your brand, so take full advantage of it. Even if people don't walk up and make conversation, they will notice your sign and take note of your offer of service!
You can even make one for everyone on your staff, to make sure they have one when they’re out and on-the-go. Just make them portable and small enough to fit into a laptop bag.
If you need help getting great signs, business cards, or any other printed materials, we offer a wide variety of options – contact us today for more information!
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