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How to write an "About Me" bio that doesn't suck?

By
Real Estate Sales Representative with Berkshire Hathaway HomeServices Toronto Realty

I am constantly giving my web page, my blog profile/ signature and social media profile a make over when I am staring at the page, since a bio is the gateway to the portals complemented by your other content creation.

Is your "About Me" bio more focused on yourself or what you can do for the reader?

 

Who is your target audience?

Some agents may wish to keep it general and speak to a broader audience of homebuyers and homesellers, and some may choose to zoom in the focus to a particular market demographic or by micro district. I try to limit mine to no more than a few lines, keeping it succinct but at the same time describing what sets me apart from other real estate professionals for my target niche. Sometimes too niche can become too limited to sustain a business.

 

What is the tone you take?

I have several websites and social platforms and try to set a different tone for each.

 

Do you communicate in first person?

There is always the debate for using I, or we, or third person depending on where it will appear. 

 

How personal do you get?

We want to attract and work with like minded clients. Do you mention your hobbies, your pets, what you like to do in your spare time?

 

 

Please share yours and provide a link in the comment, and feel free to take a look at my website, facebook, twitter or instagram and slash away at it.

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Contact me to find out more about Toronto Design-focused Real Estate Solutions for your needs.

 

Anne Lok, Real Estate Broker

Berkshire Hathaway HomeServices Toronto Realty Inc. Brokerage

287 Davenport Road Unit 1
Toronto ON M5R 1J9

direct: 416-799-9632

office: 416-504-6133 

 

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anne,  The title got me and it is a great blog that you have here.  Have a great day!

Mar 22, 2016 01:26 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I agree, we should review our About Me section often, and update it.

Mar 22, 2016 01:31 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Good advice and a good reminder to go back and rethink our bio's on our many sites.

Featured in BananaTude!

Mar 22, 2016 02:47 AM