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Property flyers - for agent advertising?

By Sharon Simms

Real Estate Agent with Coastal Properties Group International - Christie's International

April 26, 2008 09:25 AM

Property flyers - in my opinion - should be primarily for property information. Naturally they should have the agent's name, company and contact information, but isn't it going too far when there is more information about the agent/company than about the property? When pages talk about how wonderful the agent is?

If you want to have all of this information, then please have two sets of flyers/brochures - one for you to hand out to your own clients and at Open Houses, and one that's less advertising for those of us who are bringing out clients.

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Michael Shankman

Award Realty - Las Vegas, NV

Selling Las Vegas 702-498-3383

hi- I agree with you but also putting some info about yourself or your other listings-maybe on the other side of the flyer-might get you some future listings. You know, it is usually the neighbors who take the flyers. I have gotten business from my flyers.....good luck.

Apr 26, 2008 09:38 AM

Bill Gassett

RE/MAX Executive Realty - Hopkinton, MA

Metrowest Massachusetts Real Estate

Sharon I know a broker in my area that used to be very deceptive with what she wrote on her brochures...It went something like "For the listing broker advantage call me".

Apr 26, 2008 09:57 AM

Randy L. Prothero

eXp Realty - Hollister, MO

Missouri REALTOR, (808) 384-5645

That is a pet peeve of mine. When I enter an open house with a client and the agent starts handing them their personal marketing materials.

Apr 26, 2008 10:11 AM

Randy L. Prothero

eXp Realty - Hollister, MO

Missouri REALTOR, (808) 384-5645

That is a pet peeve of mine. When I enter an open house with a client and the agent starts handing them their personal marketing materials.

Apr 26, 2008 10:12 AM

Randy L. Prothero

eXp Realty - Hollister, MO

Missouri REALTOR, (808) 384-5645

That is a pet peeve of mine. When I enter an open house with a client and the agent starts handing them their personal marketing materials.

Apr 26, 2008 10:13 AM

Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional

Charles Rutenberg Realty - Clearwater, FL

Palm Harbor, Dunedin, Clearwater, Safety Harbor

I have to agree that two sets of flyers would be best! If you want to market yourself, do it separate from the property you are marketing!!!

Apr 26, 2008 01:40 PM

Julianna Hind

eXp Realty - Tacoma, WA

REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA

I suppose if you are going to use one side of the paper, you might as well also use the back side of it too! What if you split that half with agent info and half with neighborhood info? I do like the idea of business cars to get people to websites, but there is a craving for tangible flyers, is there not?

Apr 26, 2008 03:26 PM

Laura Monroe

Inman News - San Francisco, CA

Dir. of Industry Engagement & Social Media

Sharon~ YOu know how I feel about this...make the property shine in those marketing materials! That is what they are for. (besides, I already know you are awesome, I don't need to read about it:)

Apr 26, 2008 03:32 PM

Dan Homan

Coldwell Banker Ellison Realty, Inc - Ocala, FL

If the other broker owns the listing, what is the big deal? Do some listing brokers go over the top? Sure. but it is their listing, and your duty is to let the buyers know about the house, and show it if they want to see it regardless of the fliers the listing brokers has at the house. You can always print your own flier from the MLS so what is your beef?

Apr 26, 2008 03:56 PM

Neal Bloom

Brokered by eXp Realty LLC - Weston, FL

Realtor CRS-Weston FL Real Estate

Sharon,

I have seen an agents whole life story rolled up in an info tube...what a waste...in my area those tubes aren't good because they get wet inside after it rains...why not at least enhance the home features versus the agents resume. Are we selling the house or are is the agent hoping someone who recruits will call them?

Apr 27, 2008 12:33 AM

Sharon Simms

Coastal Properties Group International - Christie's International - Saint Petersburg, FL

St. Petersburg FL - CRS CIPS CLHMS RSPS

Michael - I think flyers in the boxes on signs have a bit more leeway - but, thinking of one I saw this week - when more of the flyer (all of the back and part of the front) is about the agent and company than about the property - hmmm.

Bill - agents choose all different kinds of ways to market themselves, don't they?

Randy - at an Open House, I can see the agent having personal promotion brochures on the counter or table, where an unattached prospect or even your client can pick them up, but handing one to your client is tacky.

Linda - I hadn't thought about that, though I do prepare business cards for my listings with the photo and address on one side and on the back the web site for that property.

Barbara Jo - just like in the MLS, we have a branded visual tour, but outside we can use a branded one,.

Julianna - yes, people want at least one sheet of paper so that they can write notes about the property.

Laura - thanks for the comment!

Dan - Yes, that's true. Actually I don't have a problem giving that kind of flyer to my buyers - either they want to work with me or they don't. I still think it would be more appropriate to have one property brochure and, if wanted, one agent/company promotion. People can either take one or both. In any case, I don't lose sleep over it.

Neal - I think they're hoping that both buyers and sellers will call them.

Continuing comments: We could be greener by having a single sheet of paper (yes, could be printed on both sides), and we could have links to property sites and agent sites. Then the information is available to whoever wants more info, but not "in their face".

Apr 27, 2008 01:38 AM

SHAUN WREN

LICENSE IS NOT PLACED - Lakeland, FL

When I make flyers for new properties, I put an image of my bussiness card at the bottom below three different financing options. I put it at the bottom so thatit is the last thing they read.

Apr 27, 2008 03:32 AM

Sharon Simms

Coastal Properties Group International - Christie's International - Saint Petersburg, FL

St. Petersburg FL - CRS CIPS CLHMS RSPS

Shaun - and it SHOULD be there.

Apr 27, 2008 09:45 AM

Karen Luke

South Metro Property Management, LLC - McDonough, GA

Henry County Real Estate

You as an agent don't shine unless you make your property shine.

Apr 28, 2008 01:33 AM

Sharon Simms

Coastal Properties Group International - Christie's International - Saint Petersburg, FL

St. Petersburg FL - CRS CIPS CLHMS RSPS

Karen - like you, I believe that sellers want to know what you're going to do to market their property, rather than how you're going to tout yourself.

Apr 28, 2008 03:16 AM