Inevitably when Staging existing homes  I run into several that have been updated at least half-way.  At least MOST of the wallpaper has been removed and replaced with paint, at least MOST of the flooring has been upgraded, at least MOST of the lighting has been replaced with more fashionable options.  But the key word in that sentence is MOST - i.e. not all.

Often times the sellers neglected to update a few areas of the home, areas that can be very important when selling a home, such as the entry way. When I suggest to sellers that the wallpaper covering the giant entryway may not appeal to many buyers, they cringe and begin shaking their heads.  "No, we are not going to take down the wallpaper.  Can you imagine what a big job that would be?  You should have seen the house BEFORE, when we bought it.  This is already ten times better than it used to be."

That's when I delicately make my oh-so important point.  Buyers do not care what your house USED to look like BEFORE you did the updating; they care about the state of the product that they are looking at TODAY.  What it looks like TODAY is what matters to your potential customer.

This statement usually gets sellers into a more productive thought process.  "Oh, yeah, I guess I can see your point." Although many sellers feel that they have paid their dues with the updating gods, when they realize that buyers only see what the house looks like now and don't have to appreciate the work they have already put into it, they can be more realistic about how their home stacks up against the competition and consider making additional updates or pricing accordingly when necessary.

 

 
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7 Comments on But you should have seen it BEFORE we did all this work ....

Tori, you hit this one right on the mark!  Congratulations on hitting the 10,000 point mark.

04/26/2008 11:27 PM by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)


I've never had that comment, "You should have seen it before..."

You are completely correct and most homeowners have no idea how to decorated or select finishings that match anyways...not good!  Like a pink kitchen counter, baby blue tiled back splash and pink walls, & a yellow/mustardy tiled floors...oh...the renovations were just completed...yikes!

04/26/2008 11:44 PM by Nancy Hoag (ALLDECOR Home Staging)


LOL! This post is great. It is just so true!

 

04/27/2008 12:05 AM by Michelle Molinari FEATURE THIS... (FEATURE THIS...)


Thanx for a great laugh...I like that comment and another one is "what we will do" which never happens...

04/27/2008 08:55 AM by PATRICE BRICE (PB APPRAISALS)


oh My this is so true. Sometimes they get so excited half way through the process they think we have done enough and want to hurry and get it on the market. Even before the ehancement staging. NO NO NO. We need to do the entire project so we actually get it sold. Kym

04/27/2008 09:42 AM by Kym Hough, Staging Consultant , Staged to Sell, SF Bay Area, CSP (Staged to Sell & StagersLIST.com)


David: Thank you!

Nancy: I have definitely seen houses like that. I feel bad, but sometimes they have to change something they just did to make it marketable. Especially painful with new construction.

Kym: At least they get excited!  It is our job to reign them in a little.

04/27/2008 09:58 AM by Tori Lynn Ross - Omaha's Premier Home Stager (Ross Designs, LLC)


Well said. I can appreciate how overwhelmed some sellers are, especially if they have done a number of upgrades in the house, but it's about committing all the way - not part way. Buyers always notice half jobs - it creates a major inconsistency in the house. How you a person NOT notice?

04/27/2008 10:01 AM by Gabriele Campbell, ASP, CID (D F Campbell Ventures Group Inc.)


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Home Stager: Tori Lynn Ross - Omaha's Premier Home Stager (Ross Designs, LLC)
Tori Lynn Ross - Omaha's Premier Home Stager
Omaha, NE
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