Did The Devil Make You Do It? Credibility On Social Media!

By
Services for Real Estate Pros with Napa Consultants

We have over 200 endorsements on Linked In, which we have not accepted.  We have had at least that many like requests on Facebook, which we have ignored. And, recently were asked by a real estate agent to recommend him, which we declined.  The common thread in all these endorsements, “likes” and recommendations is that there are credibility issues.

 

The endorsements on Linked-In are from people whom we have never met or with whom we have not done business.  We do not understand how they can recommend our services without really knowing about them. The endorsers expect us to recommend them as well under the same cirmcumstances.

 

The like requests on Facebook are equally puzzling.  The majority of the requests are from folks with whom we may be connected, but with whom we do not have a personal relationship. On the rare occasions we have liked a business on Facebook, the powers that be have inundated us with ads there.

 

The real estate agent who asked us for a recommendation is someone we have never met. Do we tell our actual friends to use this agent just because he is in our social media network? 

 

To paraphrase Geraldine Jones (pictured above), a character created by comedian Flip Wilson, “Don’t [touch me] endorse us, honey you don’t know us that well!”  And, we know the devil did not make you do it! 

 

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

 

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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Mary Yonkers 03/29/2016 08:12 AM
  2. Tony and Suzanne Marriott, Associate Brokers 03/30/2016 01:52 AM
  3. Winston Heverly 04/24/2016 12:25 PM
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Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Marte Cliff we did get business from Linked In.  However it has dried up, I do think we are in a social fatigue trend.  We do much better face to face and always have.

Mar 31, 2016 01:56 AM #64
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Brian L. Sirota, Esq. it is always nice to see you pop in every now and then.  I really appreciate your kind words about us, and I think these endorsements have sullied the spirit of social media.  A

Mar 31, 2016 01:57 AM #65
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Richie Alan Naggar I agree.  I think that the definition of "friend" has been blurred in Social Media.  We have thousands on Linked In (from days gone by) and I know so few of them.  There is no such thing as digital intimacy in my opinion...A

Mar 31, 2016 01:59 AM #66
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Melanie Cameron Thanks for taking the time to comment, and I agree with you.  It does not make sense, and it drives me crazy when you get a whole list of suggested people to follow or be friend.  A

Mar 31, 2016 02:01 AM #67
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents Thank you for your insightful comments.  I agree with you on way too much linking as well as endorsements.  It also drives us crazy when stores have the FB logo and other logos and ask you to like them.  Shopping there is like enough for us.  Happy Thursday to you.  A

Mar 31, 2016 02:05 AM #68
Rainmaker
3,529,223
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

good points, A.... there's alot of nonsense going on out there and why ask for problems....

Mar 31, 2016 03:13 AM #69
Rainer
112,879
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Hmmm, after reading this blog post, it makes sense as to why LinkedIn now has an "accept" button when someone endorses you. It used to just inform you when someone endorsed a skill or service. Now they allow you to accept or decline. 

I have enver been one to just randomly add contacts to my social media (though I do follow people that I don't know on Pinterest based on their saved items). I just don't think it is a good idea professionally. I also won't "endorse" someone that I can't personally recommend.

Mar 31, 2016 03:23 AM #70
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Libby Cousins  Thank you for taking time to comment.  When the whole Social Media platforms started, the common advice was to get as many followers and accept anyone.  We did that in the beginning, and a year later got rid of all the strange ones in Cyberworld.  Since then, we have been very discerning, and spend minimal time on these platforms.  A

Mar 31, 2016 05:15 AM #71
Ambassador
2,999,769
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Ron and Alexandra:

It's interesting how the social media landscape has changed in the last 10 years. Early on the pressure seemed to be on quantity of followers, likes, and such, while that has shifted with many people, myself included, being far more selective of their associations. I do not ever recommend someone I don't know, and ignore those requests, which don't happen very often these days, thankfully. Same with "likes" and such. No doubt I have some more cleaning out to do on all my social media sites. Thanks for a very interesting, and insightful read!

Jeff

Mar 31, 2016 12:01 PM #72
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Jeff,

I agree with you, and every so often, we do more cleaning, and like you we don't recommend anyone we do not know.  Thank you for the time you took to comment, we appreciate it.  A

Mar 31, 2016 02:10 PM #73
Rainer
352,415
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Hi Ron and Alexandra,

Good post. I do not endorse or refer people that I do not know or have not had first hand dealing with, as it is then my name on the line.

Apr 01, 2016 11:09 AM #74
Rainer
265,642
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I agree.  I think many people are giving endorsement to strangers expecting the same in return.  No thanks. 

I keep my connections limited to people in the same industry, who are more likely to engage with my blog or LinkedIn group comments.

Apr 01, 2016 12:55 PM #75
Rainmaker
70,123
Jim West
Keller Williams Capital Partners - Marysville, OH
Our Passion Is Helping 1st Time Home Sellers

Ron & Alexandra, first of all, I loved and sure do miss Flip Wilson and his Geraldine Jones character. The problem is a lot of so called social media "gurus" are teaching people to do these things. Even some of the trainers here in ActiveRain teach people to do somethings that I question. With that being said, I hope your post gets a lot of eyes reading it and perhaps, learn from your advice. I could not agree with you more.

Apr 02, 2016 01:40 AM #76
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Jim West I agree with you.  There a lot of trainers here and elsewhere that no doubt disagree with us.  Some people  feel that their chances of being found is proportionate to the # of followers and endorsements.  That does not guarantee competence by any means.  Our Chamber hired an "expert" on social media.  They paid him his fee because he was ranked highly.  After his talk, it became evident to everyone present, that he knew next to nothing.  When confronted, he laughed and said, I knew how to rank high...think any of the biz people here will use him or tell everyone in the tri-county biz association to hire him? 

Thanks for taking time to comment.  We can only report on what works for us and for our clients who are genuine market leaders.  A

Apr 02, 2016 03:58 AM #77
Rainer
203,376
Doyle Lee Austin Davison Iv
Surf City Realty 714-968-6767 - Huntington Beach, CA
28+ years serving Investors/Banks/Buyers/sellers

puzzling is right,  I like your post Ron, most social media rankings are a scam.

Apr 02, 2016 03:29 PM #78
Rainmaker
20,052
Mary Stewart
Keller Williams Atlantic Partners/Southside - Jacksonville, FL

I subscribe to your newsletter and read every post with delight.  I print and save them in a notebook. I am not a paying customer, but your information is so great, and thankful that you share.

Apr 02, 2016 04:06 PM #79
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Mary Stewart 

Thank you for your kind words, and we appreciate them.  Wishing you continued success.  A

Apr 03, 2016 01:37 AM #80
Rainmaker
2,991,478
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Doyle Lee Austin Davison Iv Thank you for your comment and I agree with you.   Wishing you continued success.  A

Apr 03, 2016 01:39 AM #81
Rainmaker
819,717
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

I have to agree that the social rankings do not have the whole story.  Numbers can be skewed...

Apr 04, 2016 12:35 AM #82
Rainmaker
1,427,136
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I exchange those things with people I know, even casually on AR and FB and such.  But does anybody really pay attention to them anyway?

Apr 11, 2016 11:27 AM #83
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