I look at all the money I have spent on marketing... custom business cards, stationery to match, custom post
cards (that usually end up in file 13), signs on my car and I've discovered something about how I get my business...It's my interaction with real, live people, face-to-face! Gee, who woulda' thunk it?
It's not just running into people and talking to them. We can actually turn them off when we just "yak, yak, yak" about how great we are and how we can get their home sold when "nobody else could", etc...
People are interested in how we relate to them and their problems and this is what I've found out:
We have two of the best FREE Marketing tools and they are...
1. A smile goes a long, long way! Who wants to work with a grouch? It has to be genuine, though. People can spot a fake a mile away!
2. Listen..really listen to what they have to say. We can only do our jobs when we REALLY know what they're
saying. It's all about them, remember? We are just a small part of the equation.
3. And, while it's nice to drive a shiny, fancy car, most people are leery of someone who seems to have more than they do. Here in the Fort Worth area people are more comfortable with someone who is more laid back. I'm sure that's not true in other parts of the country, but people appreciate someone who is "real".
Blogging is definitely one of the least expensive ways to market yourself. It's virtually free except for some hosting platforms. Besides face to face it's the best way to let your clients get to know who you are and how you work. Who you are really comes through with your "voice" on your blog.
I guess this all boils down to just be yourself! I believe we get into this business to help people and if we're sincere about that all the other stuff is just "fluff" that can hamper a potential working relationship. If you're like me, most of my working relationships have turned into friendships and I never want anything to get in the way of that!
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Linda Scanlan
Your Fort Worth REALTOR
817.262.9194
Linda it's the same way in New Hampshire! Be yourself as people see right through the phony stuff.