Ten promises I make to every real estate client.

Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

When I work with a client, whether it's a buyer or seller, there are certain promises that I can make that I never deviate from. Real estate, like any profession, has its high points and its low points. There are companies and agents who operate like true pros throughout the entire process, and there are those who are looking for a fast check for a limited amount of work.

I believe that second group is the minority, but they get a lot of attention when they abuse their clients, and that makes all of us look bad. When I work with a client, I can promise:

  • I will always be honest. That means, if I think a low-ball offer doesn't stand a chance of succeeding, I will tell you. I will still write the contract if you insist, but I will caution you before it's submitted. I will also tell you what I think you need to do to sell your house for the maximum amount. 
  • I will steer you to the best professional services I'm aware of to get your repairs and upgrades done. I will only steer you to people I have found to be honest, professional and a good value for the service. My license prohibits me from sending you to service providers who will kickback money to me. So, that means I have nothing to gain from recommending a service provider to you except to see you get the best service possible for the money. I rate my recommendations on three criteria. First, they must be honest. Second, they must be skilled, and third, they must provide a good service for the money. 
  • I will always work hard to get you the best deal. That means I will do everything possible to get you the most money for your sale. I will also do what I can to make sure you spend the least amount of money for your purchase. If a property is overpriced, I will tell you before you make an offer. I will do the same thing if you try to overprice your property.
  • I will make every effort to educate you through the entire process. I know that Realtor-ese can be confusing at times. My goal is to make sure you know what's going on at all times. I only ask that if you don't understand something that you ask for clarification. I'm happy to give it.
  • I will keep you up to date as much as possible as things unfold. You'll need to let me know what level of communication you want when we begin. If nothing is happening, I may not call you and tell you that nothing is happening, but if that makes you feel better, I will.
  • I will point out things that I think you need to consider when looking at a house. Since I am also a Virginia Contractor, I have no concerns about telling you if I see construction issues that need to be considered. A cracked foundation may be settling cracks, or they may be something more serious. If I see something, I will likely say something. I want your home-buying experience to end with a great deal, not a great deal of headaches.
  • I will protect you from unscrupulous sellers, buyers, agents, lenders and closing companies. If I think someone is trying to take advantage of you, I will tell you. I've learned a lot of tricks over 20 years as a real estate investor. I can pick them up with little effort when I see someone else trying to use them to manipulate you throughout a deal.
  • I will recommend the best lenders and best closing agents if you need that guidance. Here again, I use the best. The professionals I recommend, I also use for my own personal business needs. If I trust them, you can trust them.
  • I will answer or return your calls, return your emails and respond to your texts as quickly as possible. I am not an abscentee agent once we sign a few documents. You can contact me anytime if you need something.
  • I will always look out for your best interests. Your success is my success. I take it very personal when you trust me with your real estate needs, and I will do everything in my power to see that your experience is the very best I can provide.

The real estate business is a pretty diversified business, but it is still a people and service business. It is always my goal to see that my clients get the very best service they can because they are always the very best people.

When you're ready to buy or sell, make sure to call Cornerstone Business Group, Inc., (888-722-6029) for exceptional service every time.

Ten promises I make to every real estate client.


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 04/04/2016 12:26 AM
  2. Praful Thakkar 05/26/2016 03:53 AM
  3. Bob Crane 05/27/2016 04:13 PM
  4. Winston Heverly 06/21/2016 02:24 PM
  5. Tony and Suzanne Marriott, Associate Brokers 04/08/2017 06:13 AM
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Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

GREAT list.  I'm going to make these same 10 promises to my clients IN WRITING!

Love, love, love your post.

Apr 04, 2016 01:35 PM #33
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Great post, Mike. I make those very same promises to my clients. And one more to my seller clients "that I will never buy their business." That probably falls under the category of "being honest," but sometimes we need to say it more forcefully.

Apr 04, 2016 11:51 PM #34
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

True professionals make the whole process smoother: your list is an excellent guide - thanks Mike!


Apr 05, 2016 12:51 AM #35
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

It's a great list that I'm sure make customers happy.

Apr 05, 2016 01:51 AM #36
Theresa Akin

Great promises that shouldn't be hard to keep.

Apr 05, 2016 09:30 AM #37
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I love this list!  The best agents do every one of these items however I do think we take them for granted.  It's important to point out these things with every client.

Apr 06, 2016 05:24 AM #38
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Good list and a great start. Staying on top of communication is always the most challenging part for me as I've grown more busy over the years. Getting clients to understand that you will respond as soon as possible is key. Some expect immediate attention when ever they may call. 

Apr 06, 2016 06:20 AM #39
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You know I have never quanitified it like that, but a good list and every ethical agent would do the same. 

Apr 13, 2016 05:48 AM #40
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

Great entry! Love the fact you were able to collect and organize the highlights and important aspect we need to consider when we are helping clients establish the foundation for their future home life.

May 07, 2016 12:19 AM #41
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Ten promises that we should all be making to our clients everyday, thanks for sharing these!

May 27, 2016 04:10 PM #42
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Mike. This so describes who you are. Your insights, intelligence and integrity are second to none.

May 27, 2016 09:52 PM #43
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Great post! Happy it was featured...If all Agents put this effort into their relationships with Clients, we would have a better reputation!

Sep 03, 2016 12:35 PM #44
Mike Schneider
Brokerocity Real Estate - Lake in the Hills, IL

we follow a code of ethics and how we treat our clients is evident of it.

Very good Info...thank You for sharing.

Mar 12, 2017 06:27 AM #45
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Good list.  As has been pointed out, we have a code of ethics.  Having said that, it's nothing if its just a list.  It has to be ingrained in how we operate.   And that is what shows to our clients.  Living the list.

Mar 15, 2017 05:16 AM #46
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Mike Cooper "I will make every effort to educate you through the entire process. I know that Realtor-ese can be confusing at times. My goal is to make sure you know what's going on at all times. I only ask that if you don't understand something that you ask for clarification. I'm happy to give it."

Right on target - and - re-blog!


Apr 08, 2017 06:13 AM #47
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Love your 10 promises, Mike!  

Jul 09, 2017 11:06 AM #48
Jeffrey Masich/ Associate Broker, MBA
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

You live in a beautiful part of the country. I like your 10 promises! Keep up the good work @Mike CooperMike Cooper 

Jul 25, 2017 07:13 PM #49
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

LOVE this post and have no clue how I missed this when you originally posted it! We operate in very much the same manner, Mike! 

BTW, I found Debbie Reynolds' reblog of a recent post of yours and this link just jumped off of the page at me to follow!  ;-)

Happy Monday!

Aug 07, 2017 06:51 PM #50
Gregory Manns
HomeSmart Professionals - Palm Springs / La Quinta, CA - Indio, CA
Palm Springs Area Realtor HomeSmart Professionals

This is a terrific post Mike! Absolutely love your 10 promises!

Aug 12, 2017 03:31 PM #51
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

VERY good List!! This gives me an idea to work on for my Marketing! THANK YOU!!

Nov 06, 2017 07:19 PM #53
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Your Winchester, VA Real Estate Sales Pro
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