Take It Back! (from Zillow)
(Many ask why feed them any info,why help? I get that position. 140 Million visitors per month may be nice exposure for your profile, listings and business though. I'm not a fan, but I like exposure).
So you hate Zestimates eh?!? I'm with you, but I do something about it, do you?
Did you know you can claim your home, your listings and past sales where you still have clients living? Zillow actually wants us to update our home's details with criteria corrections, remodel updates & comps! Now, that may be sleeping with the enemy, but how much will your seller appreciate you doing this when Zillow actually reflect the true market value of the home?
Yes we can do a better job with our comps, from the MLS, using our local expertise & knowledge.
Zillow is just Expedia.com retooled for the real estate market, with the same/similar logarithms. (You do know that Richard Barton is a former Microsoft executive and founder of online travel company Expedia, Inc., also founded Zillow)? Look what he did to travel agents and that is what he is doing to online lead chasing real estate agent too (fair warning). But, I digress, so how do you claim & change your Zestimate?
Step One: Go here, http://www.zillow.com/sellerlanding/edityourhome/ and you'll land here...
Step Two: You'll be prompted to create an account or simply Log In.
Step Three: Claim Ownership to Edit Home Facts
They will ask you to select from a multiple choice list, the home legal owner (a minor screening process) and then you have to check a box at the bottom to agree you have authority to act on behalf of the owner. CONTINUE
Step Four: Now you are here, on the actual home facts page:
Here's where you update the basic criteria of the home, amenities, HOA info, you can even change the description that pops up with the house on Zillow and add updated photos here. Save your work and if anything you added will change the price, Zillow will change it on the spot.
In this example, I did not make any changes so my listing does not reflect an increase.
Step Five: Since Zillow admits they are only an estimation tool, they welcome proactive Realtors & homeowners to challenge a properties value. They use (automated) physical attributes+tax assessments + past and current transactions to calculate their Zestimates. By their own admission, in San Diego, CA, they are 4/5 stars in accuracy with an average of 88.4% of their listed homes selling within 20% of their Zestimated values.
So Zillow allows a Realtor or owner to post estimated (MLS comps) values and comments in the Owners Estimate Section (1:14 video instruction)
I hope this helps you "take it back" from Zillow; the ownership of your listings, the updated details and market value too. Zillow is here for now, so when in Rome, do as the Romans do and take it back from Zillow! You'll find their site extremely easy to navigate and if you bother to click & read, you can learn a lot on this site.
I do not like that the public worships at the alter of Zillow, (but can you blame them? it's Realtor-free and all access to all properties-dare to dream), I do not endorse Zillow nor pay into their leads, but I have conceded that the Internet is not just a fad, Zillow is a fact of life...so off you go, to Zillow and take it back!
There are lots of "how to" videos on this and other topic on Youtube.com, I've included one in my post for your convenience.
Thank you to Donald Urschalitz for his inspiration on this blog; he posted "how to overcome a bad Zestinmate? in the AcxtiveRain Q&A this morning and I thought "I actually do know how!"