Take It Back! (from Zillow)

By
Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476
http://actvra.in/4Qvk

Take It Back! (from Zillow)

 

(Many ask why feed them any info,why help? I get that position. 140 Million visitors per month may be nice exposure for your profile, listings and business though. I'm not a fan, but I like exposure).

 

So you hate Zestimates eh?!? I'm with you, but I do something about it, do you?

 

Did you know you can claim your home, your listings and past sales where you still have clients living? Zillow actually wants us to update our home's details with criteria corrections, remodel updates & comps! Now, that may be sleeping with the enemy, but how much will your seller appreciate you doing this when Zillow actually reflect the true market value of the home?

 

Yes we can do a better job with our comps, from the MLS, using our local expertise & knowledge.

 

Zillow is just Expedia.com retooled for the real estate market, with the same/similar logarithms. (You do know that Richard Barton is a former Microsoft executive and founder of online travel company Expedia, Inc., also founded Zillow)? Look what he did to travel agents and that is what he is doing to online lead chasing real estate agent too (fair warning). But, I digress, so how do you claim & change your Zestimate?

 

Step One: Go herehttp://www.zillow.com/sellerlanding/edityourhome/ and you'll land here...

realtor1

Step Two: You'll be prompted to create an account or simply Log In.

Step Three: Claim Ownership to Edit Home Facts

They will ask you to select from a multiple choice list, the home legal owner (a minor screening process) and then you have to check a box at the bottom to agree you have authority to act on behalf of the owner. CONTINUE

Step Four: Now you are here, on the actual home facts page:

realtor san diego

Here's where you update the basic criteria of the home, amenities, HOA info, you can even change the description that pops up with the house on Zillow and add updated photos here. Save your work and if anything you added will change the price, Zillow will change it on the spot.

In this example, I did not make any changes so my listing does not reflect an increase.

realtor in san diego

Step Five: Since Zillow admits they are only an estimation tool, they welcome proactive Realtors & homeowners to challenge a properties value. They use (automated) physical attributes+tax assessments + past and current transactions to calculate their Zestimates. By their own admission, in San Diego, CA, they are 4/5 stars in accuracy with an average of  88.4% of their listed homes selling within 20% of their Zestimated values.

So Zillow allows a Realtor or owner to post estimated (MLS comps) values and comments in the Owners Estimate Section (1:14 video instruction)

 

I hope this helps you "take it back" from Zillow; the ownership of your listings, the updated details and market value too. Zillow is here for now, so when in Rome, do as the Romans do and take it back from Zillow! You'll find their site extremely easy to navigate and if you bother to click & read, you can learn a lot on this site.

I do not like that the public worships at the alter of Zillow, (but can you blame them? it's Realtor-free and all access to all properties-dare to dream), I do not endorse Zillow nor pay into their leads, but I have conceded that the Internet is not just a fad, Zillow is a fact of life...so off you go, to Zillow and   take   it   back!

 

There are lots of "how to" videos on this and other topic on Youtube.com, I've included one in my post for your convenience.

Thank you to for his inspiration on this blog; he posted "how to overcome a bad Zestinmate? in the AcxtiveRain Q&A this morning and I thought "I actually do know how!" 

 

 

 

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Rainmaker
124,884
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Extremely interesting reading and viewpoints!

Apr 06, 2016 11:17 PM #44
Rainer
78,865
Carol Lynn Johnson
Re/Max Elite Realty - Franklin, NC
Residential Specialist

I agree with Cynthia Holiday's comment that Zillow (and other on line sites similar to it) want to replace us.  I see it everyday and I see buyers trying their darnest to get what they need from the Realtor and try to skirt around them when the listing expires.  While smart agents don't let that happen through Buyer's Agency agreement, it still occurs sometimes - and if you are busy and don't review all area sales in the county register of deeds, you sometimes don't even know it happened.

Apr 06, 2016 11:40 PM #45
Rainer
271,213
The Derrick Team - Indy Metro Realtors
Carpenter Realtors - Avon, IN
Your Pet Friendly Realtors

My wife took a call from someone who insisted the Zillow figure was correct. After trying to explain the inaccuracy the caller got mad and 'fbombed' her and hung up. This is what Zillow does to people. I stay away from Zillow as it's becoming a joke...

Apr 07, 2016 12:17 AM #46
Rainer
23,568
Chuck Tanner
Keller Williams Realty - McDonough, GA
Associate Broker "Let's Get You Moving"

I tell ALL my clients to stay off of Zillow because their information isn't up to date. Just think if we ALL do the same thing and beat the same drum it will really deminish how the public views Zillow. I too agree with Cynthia Holiday, great post!

Apr 07, 2016 12:48 AM #47
Rainer
235,031
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Agents: So this is what it has come to. Some agents love Z and others hate them. Look at your biz and decide how you can get to the ground level of your community. Build your list and know their persona and get prepared for a higher interest rate level in the future, you know its coming but will you be prepared?

Apr 07, 2016 01:08 AM #48
Rainer
370,118
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Zillow and Trulia are blights that needs to be exterminated.  The starting point to taking back our lives from this incidious group is when you input a listing to a property, uncheck the box that allows the feed - if it is available within your MLS.

Cut the water off at the source.

Apr 07, 2016 02:15 AM #49
Rainmaker
1,033,759
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Buyers and sellers become aware of Zillow misinformation when Realtors present current information from respected local databases including the MLS. As Realtors, it's our responsibility to inform people about what data is shared and what data is not shared by our local MLS and how that skews information on third party sites like Zillow. I do not pay for Zillow leads.  I do respond to dozens of potential clients who contact me directly from listings posted on Zillow.  Great post and interesting comments!

Apr 07, 2016 02:32 AM #65
Rainmaker
543,404
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

I like the post, but I don't think I'll be helping Zillow to make their site more accurate. I have enough to do on my own site. Some of the comments here surprised me. I personally have grown used to Zillow. It has its uses. I don't pay for leads, but the site is good and I use it when I'm on the go and need info in a hurry. Now that they get listing info directly from the Iowa City MLS it shows the same listing info as Paragon, with a much better App.

Apr 07, 2016 06:05 AM #66
Rainmaker
721,483
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

I understand. Hey, we're on Paragon here too. Cheers!

Apr 07, 2016 06:32 AM #67
Rainmaker
1,296,050
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

There is no way in hell I am correcting anything on their platform for them .....

Apr 07, 2016 07:14 AM #68
Rainer
139,225
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Oahu Real Estate

I am been a Zillow & Trulia (they have merged so are the same company now) user for 10 years and always go on the site to claim my listings. I have had a great number of leads from both Zillow and Trulia over the years...

Sometimes the discrepancy they show is actually a good reason to convince the prospects to use a real estate agent. After I explain to them what the "Zestimates" come from, I think the people have a better understanding of our value proposition.

Aloha,

Apr 07, 2016 08:00 AM #69
Rainer
4,930
JULIE MACGREGOR
KELLER WILLIAMS SUCCESS REALTY - Panama City Beach, FL
REAL ESTATE AGENT SERVING BEACH BUYERS AND SELLERS

If you don't pay into Zillow, how do you get leads???

Apr 08, 2016 12:14 AM #70
Ambassador
845,504
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

I have to say that I am a fan of Zillow...I drank the koolaid about 3 years ago and really haven't regretted it.  The bottom line to me is this, either beat em or join em and I couldn't beat em.  Unfortunately, even though they are not a Broker, they are turned to every day by those who are looking to buy or sell a home.  Zillow is how I turn clients into believers of Realtors and their inaccuracies actually help me.  Once they call I just get them on an MLS search and send them to my website that is accurate.   We can be mad at Zillow for "stealing" our data, but they really didn't.  The data was given to them by our own MLSs and Brokers.  So again, we can try and stop the bleeding, but it's too late in my opinion...so back at the beat em, join em thing lol.  I love the discussion though.  

Apr 08, 2016 05:03 AM #71
Rainer
4,930
JULIE MACGREGOR
KELLER WILLIAMS SUCCESS REALTY - Panama City Beach, FL
REAL ESTATE AGENT SERVING BEACH BUYERS AND SELLERS

In my area, you must spend a minimim of $500 per month to be able to even show up on the listing page.  That is $6000 per year, which I would need at least 3 deals to break even.  But they are good leads;  they are usually people who are ready to make a move.

Apr 08, 2016 11:36 AM #72
Rainmaker
77,362
Jim West
Keller Williams Capital Partners - Marysville, OH
Our Passion Is Helping 1st Time Home Sellers

Thomas, Zillow is like having life insurance. I will never buy leads from them but they do serve a very necessary purpose. All of the buyers are going there to shop for homes so if you are not following some of their rules your business may suffer from it and you might not even know it

Apr 09, 2016 12:20 PM #73
Rainmaker
300,918
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

This has been an interesting read. Zillow is here to stay so we need to learn to use to our advantage. 

 

(As a side note, Thomas you have done a great job on how you have answered the comments. One of the best I've seen at not creating a firestorm but addressing each concern with empathy and facts. Great job)  

Apr 12, 2016 07:59 AM #74
Rainmaker
297,233
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Just now catching up on AR reading - what a great post and amazing responses to our comments!     

My favorite responses:    Brenda Mullen #71 "they are turned to every day by those who are looking to buy or sell a home.  Zillow is how I turn clients into believers of Realtors and their inaccuracies actually help me.  Once they call I just get them on an MLS search and send them to my website that is accurate.   We can be mad at Zillow for "stealing" our data, but they really didn't.  The data was given to them by our own MLSs and Brokers.  So again, we can try and stop the bleeding, but it's too late in my opinion...so back at the beat em, join em thing lol."

And your early on response: "It's already scambled eggs, so we might as well cook an omelet."

Apr 13, 2016 04:55 AM #75
Ambassador
845,504
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Thanks for the mention M.C. Dwyer :).  This is a great post with lots of terrific discussion.  Have a wonderful day!

Apr 13, 2016 05:49 AM #76
Rainmaker
1,427,988
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Zillow can be hard to navigate and make the needed changes.  I appreciate the links.  I do not like them, but at the same time with the traffic they get I owe it to my sellers to make sure their home is on the site.  But I do want it to reflect reality. 

Apr 14, 2016 02:58 AM #77
Rainmaker
518,631
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks, Thomas J. Nelson, Realtor, CRS, for making this post.  I hate Zillow as much as anyone.

I have a listing that  exemplifies how bad Zillow can be.  See a blog post I made about it here. The celebrity cabin is in a very remote area where there are no comps and the cabin itself has features that Zillow cannot see.  The cabin is now listed including my own 78-acre lots that include a stable, well and on-the-grid electricity for $600,000 on a total of 97 acres. One of the "comps" Zillow used was a cabin shell on 7 acres that was barely weathered in.  

I am speaking as a Seller here as well as a real estate agent. The 78-acre horse property is listed at $160,000 and belongs to me. I bought it to re-sell it. 

I did not know how to improve the Zillow estimates but thanks to you and this blog post, now I do.

You have a very impressive profile!  I am now following you.

Nov 27, 2016 10:35 AM #78
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Rainmaker
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Thomas J. Nelson, Realtor,CRS,e-Pro

Co-Host of Mail-Right's: Real Estate Agent Podcast
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