Do you think that you need the newest tactics to succeed in real estate? I have some news for you – the “oldies and goodies” like real estate postcards are still popular for a reason. They work!
Many of today’s marketers are focusing on online advertising, which means less print materials out there competing for your buyers’ attention. And it’s quite possible that the print marketing other Realtors® are using is poorly executed.
Don’t Be Afraid to Target a Young Audience
Yes, Gen-Y and Millennials do most of their research online. But that’s not to say they won’t respond to a stylish, professional and well-executed postcard.
“Direct mail surprisingly transcends the age demographic, with younger consumers (the 18- to 34-year-old demographic) preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research from ICOM,” said Lisa Formica, president of FMI, a direct mail marketing and advertising firm.
So don’t be afraid to target first-time buyers with a postcard! You’ll stand out and are more likely to get the call as a result.
Learn from Other Real Estate Postcards
Collect and Google as many real estate postcards as you can. Study them and you will quickly see what works and what’s been overdone. Learn from the mistakes on the bad ones and gain inspiration from the good ones.
You’re going to see lots of Realtors® on cell phones, handing over keys and smiling with a “Sold” sign. If you’re seeing a lot of them, so are your customers. Which means you will have to be a bit more creative.
Printerbees has a wide range of customizable real estate postcards available. With our templates and your professional changes, your postcard won’t look like anyone else’s! Take advantage of the ability to create a unique look that’s perfect for your customers.
Tie Real Estate Postcards to Your Web Presence
Your call-to-action on the postcard is crucial. Let the prospect know exactly what they should do next, and make it as easy as possible for them to get in touch with you. A phone number, email address and website address works perfectly.
If you have a simple web address like Mikehill.com, feel free to use it. But if not, consider coming up with a special, easy to remember web address that will redirect to your site. People should be able to recall it without the postcard handy. Something like EastValleyHouses.com is as complex as you want to go.
You will also want to consider creating a specific landing page for this postcard, so you can tailor the message and track the results of this campaign – which is also an easy way to implement a simpler web address, by the way! You can also consider adding a QR code to your postcard. This makes it that much easier for people to get in touch with you. One scan gets your information into their smartphones.
Overall, don’t overlook real estate postcards. Direct mail is surprisingly effective, even with younger audiences. There is a lot less competition in the mailbox than the email inbox. You can easily customize your own postcard to make it unique, and it can be linked to your online efforts. Real estate postcards are a win all the way around!
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