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A Striking Financial Reason To Address Price & Condition Immediately

By
Home Stager with Prudential Ambassador / Ross Designs, LLC

Okay, so I am a professional Home Stager and NOT a financial wiz :-)  However, I learned something very interesting last week at a presentation that is ANOTHER striking financial reason to price right and stage a home before it's listed on the market.  I do not have all of the technical terms down but I will do my best to quickly and accurately explain what I know.

In response to our nationwide increase in housing foreclosures and other related economic injuries, the mortgage industry is tightening their lending practices (some voluntarily, some federally mandated). As a result, if a home is flagged as being in a "declining market", buyers with conventional loans may be required to put an ADDITIONAL 5% DOWN TO BUY THAT HOME! This does not apply to FHA or VA loans.

Here in Omaha there are several zip codes that have been placed on a list and said to be a declining market. Homes in these zip codes that have been on the market for 6 months or longer would fall into this category and could require an additional 5% down payment.

I do not know which zip codes are on the list or what the criteria is to determine a declining market; I believe appraisers have an affect on that.

But I DO know that Home Staging - especially when combined with an appropriate pricing strategy - can reduce the days on market and therefore help sellers avoid getting lumped into this category.

Agents - I would ask your favorite lender about this and use this as a tool to get accurate pricing agreements from your sellers and encourage or provide them with Home Staging Services; your sellers can't afford NOT to stage their homes and be real on price.

Stagers - I would ask your favorite lender about this to learn more about your area of the country and perhaps you can help educate your agents about this; just another reason to stage your listings!

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Ross Designs Is Omaha's Full Service Home Staging Company, Dedicated To Supporting The Real Estate Industry!

 Omaha Area Board of Realtors (OABR) and Women's Council Of Realtors (WCR) Affiliate Member. 

Incorporated in 2004, Ross Designs stages 150-200 homes every year. Owner Occupied and Vacant Staging Programs, Color Consultations for Existing and New Construction, Holiday Decor Design and Implementation, and Odor Removal Services.

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Comments (3)

Selling Homes in Western New York, Licensed Real Estate Broker, Terri Kern
Turning Key Realty - East Amherst, NY
Terri Kern, Broker, Turning Key Realty
Very good information and also very accurate.  In today's market with the competition out there for seller's it is imperitive to not only price it right but stage the home so that it stands out in the inventory!
Apr 27, 2008 03:56 AM
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE
David -- I was invited by a CBS agent to be one of three presenters for a small group of potential sellers and the mortgage person was also with CBS.  She had some good information. I originally made this post to my Staging groups, but tweaked it a little and posted to Agent focused blogging groups so I could get some of their feedback as well.  
Apr 27, 2008 05:27 AM