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Answering the question of cutting your commission

Reblogger Nicole Doty - Gilbert Real Estate Expert
Real Estate Broker/Owner with Zion Realty

Mimi Foster has a fantastic visual you can use to explain to sellers just where their commission payments go. It seems like this conversation comes up in almost every listing appointment now-a-days and it can really throw some agents for a loop if you're not prepared. Use this method to explain your value and you should win over those sellers easily. 

Original content by Mimi Foster

When I was a new agent, this question used to panic me. The older I get, the more I want to raise my prices because I understand more and more the value I bring to a transaction. Mary Jane Harris posed a question on AR's Q&A section asking how you handle this objection. I no longer entertain the conversation, but if someone pushes it (I'm sure many of you have heard this, but I'm sharing this for newer agents), here is a lesson I learned early in my career.

Do you cut your commission?While there is no standard commission and commission is always negotiable, let's say, hypothetically, my company policy is to charge six percent. When I go into a listing appointment, I have six one-dollar-bills with me. If someone pushes the question, I pull out the one dollar bills and set them on the table.

"Mr. Seller, let's say each dollar represents a percentage." I then separate three one-dollar-bills into a separate pile.

"From what you're paying me, this pile is what I have to pay the agent that brings the Buyer. Obvioulsly this pile is not negotiable."

There are three one-dollar-bills left, and I separate another bill into the non-negotiable pile. "This bill is for my overhead, taxes, insurance, and what I have to pay my company. This is not negotiable."

The next bill hits the pile. "This bill is what I get paid for working for you. It is also non-negotiable."

There is one bill left. "This bill is what I spend for your advertising, possibly negotiating inspection items, paying for a professional photographer, all of my marketing, Broker Opens, and whatever else we might need flexibility on as we come into the home stretch. Your advertising comes out of my pocket, and the expense is borne solely by me. Just how much would you like to cut the commission?"

Never once has anyone ever argued the question further. I haven't had to use it in a long time, but when I did, it was very effective.

Best answer of the night to Mary Jane's question was from Thomas J. Nelson, Realtor. He even wrote a post about it: Nordstrom never panics when K-Mart has a sale.

If you haven't already done so, click on the green Victorian home below and follow me on ActiveRain.

 
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If you would like to search for Homes for Sale in Colorado Springs,

or for any of your other real estate needs,

please contact your Colorado Springs Realtor

 Colorado Springs Realtor Mimi Foster

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Selling homes throughout Colorado Springs, Old Colorado City,
Manitou Springs and surrounding areas with a
Specialty in Victorian and Vintage Homes in
Downtown Colorado Springs

Comments(10)

Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Thanks for the re-blog Nicole Doty - Gilbert Real Estate Expert whether I was mentioned or not, it's a great article to share. We need to defend and communicate our value.

Apr 07, 2016 01:12 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great reblog !  I missed the original so I appreciate you reposting it!

Apr 07, 2016 01:14 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Nicole. I missed this and it is an excellent choice for a re-blog. I never cut my commission.

Apr 07, 2016 01:14 AM
Raymond E. Camp
Ontario, NY

Good morning Nicole,

As I also missed this one it is a great reblog.

Make yourself an astonishing day.

Apr 07, 2016 01:20 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Thank you very much for the reblog. Hope this helps take some of the fear out for newer agents.

Apr 07, 2016 01:31 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Nicole Doty - Gilbert Real Estate Expert This blog post from Mimi Foster was an excellent choice. Thank you!

Apr 07, 2016 02:10 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Nicole anyone who knows the work a Realtor puts into Selling a home, knows they earn every penny.

Apr 07, 2016 07:09 AM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Who is this Mimi Foster you speak of?  Is she new to "the Rain"?  Oh, that Mimi Foster.....we woke up many mornings together, just ask her.

Apr 07, 2016 09:07 PM
Mimi Foster

Sometimes I know her well. Sometimes she's just a blur. But whenever she wakes up in the Rain, she always looks for Roger.

Apr 07, 2016 11:39 PM
Roger D. Mucci

Ain't she sweet!

Apr 07, 2016 11:55 PM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Nicole Doty - Gilbert Real Estate Expert This is a great reblog. Thank you as I missed the post by Mimi Foster and I love the way she explained it.  What a great idea!

 

Apr 08, 2016 10:30 AM
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

My husband and I were just reluctantly talking about this today.  We lost two $1M+ listings in the past 4 months due to commission discounting winning. It's a part of our business that isn't going away. 

Apr 09, 2016 10:43 AM