SELLING or TELLING?

Who amongst us wants to be sold constantly on anything instead of being told first and then to buy? Being hawked at requires a taker, at the very least the pitchman must have a bait that sits on a hook and that requires having someone that has a want or a need of some sort. Yes to shopping and no to quick decisions based on pressure tactics

NEED INFO

I like to know what I am interested in on a informational level. I don't like to be pounced on, seized upon or worked and often, if I get a vibe that this is in place and it is ready to spring into action, I avoid inquiry all together. Anyone who has to leap on someone to get them interested is a fascinating subject to explore. In the wild, animals "leap" on one another.

PRODUCT OR PERSON?

There are two trains of thought here. There is opportunity that is knocking or pounding away and people go all out to take advantage of it or there is the principal of purchasing something from someone who you feel comfortable with. In other words,  you buy the person and then the product

HAUL THEM IN

The fast talk, head spinning approach in today's world is still offensive but still effective for the ones doing it. Why? They play the odds or the use the numbers better known as production selling. They push inventory & bulk sales. Think: Large impersonal net cast out & it catches whatever fish is present

HOW MATTERS

I abhor this. It does not fit my personality nor my business plan. I only want to do business with those that want to do business with me and in a certain way to boot. I have met so many different people who have many a effective way of bringing in the sheaves. The "how" is where we disagree or part company

SOUNDS SWEET

Does the end justify the means? How one goes about their business is an interesting subject for both the seller and the buyer points of view. If the one doing the selling has no moral boundaries, then you are going to get swooped upon and sweet-talked with seasoned words that conquer and divide your money from you every time

LONG TERM BRANDING

That was what many retailers and service people discovered decades ago. It was called repeat business. Long term, steady branding of reliability, honesty and people connection while doing the trade. Sears & Roebuck pioneered this and held it making them trustworthy and comfortable to do business with

SATISFACTION or YOUR MONEY BACK!

Whoever came up with refunding or giving your money back really sent a very deep and long-lasting message to the public at large namely; you can't lose! Amazing how many people flock to that type of shopping realm and return to it. It took shysters and bad dealings to make people choose Sears

HERE TODAY and TOMORROW TOO

I have found that letting everyone know what I do, how I do it and why in today's world of commerce and services the best way to promote ones business and self. The long term branding is not for everyone but for those that can steadily win over people, their word of mouth and capture repeat business

BIRTH OF CAVEAT EMPTOR

There are those that practice performance like production operations. "Help you sell" type places that can get it done but no more than that. Furthermore, there is no guarantee that whatever took place will stand the tests of time with here today and gone tomorrow type businesses. This is where caveat emptor was born

BUYER BEWARE

Let the buyer be aware. These impulse places of business were doing so well that the population was lining up day after day to do business but often, if something went wrong, then that was the hidden price to pay for the quick deal. You had no recourse. Its called risk and there are different degrees of it everywhere

NO RISK

When banks make loans, they do risk assessment. When I shop in a place that says full money back if not satisfied and they throw in warranties too; they have completely eliminated all risk. What this does is put the public at ease in droves. Think: Costco or any big retail operation. Brisk business is the result

RELAX AND ENJOY

Marketing, branding and advertising is unique and subjective to not only the ones that practice it but to the ones that "buy" into it too. Being able to communicate effectively, while promoting wares without a sense of buy now or else or you snooze you lose promotes a personal identity or business model of choice

SMARTER NOT HARDER

The world can sometimes move faster than one can take in, and there are times to make decisions that are time of the essence driven. For those that can handle or want the fast lane, train for it and know what you are getting into. For those that are less sophisticated, travel smarter not harder for it