Transparency in business.
Service industry related business demands transparency. Customers and clients want to know you, the the real you, not just the 'business only' professional. The best way to gain know-a-bility is face-to-face, through social media web sites, public functions and local organizations.
Of course, there is such a thing as too much exposure online. Stay to the positive side, no rants or personal attacks. Talk about or post about a hobby or activity to engage an intended audience, like gardening, painting, or hiking the great outdoors. You will soon gain a healthy following.
Mother Nature knows all about this transparency thing, nothing hidden just pure beauty. Happy sales all!
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