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Social Media: Never test the Depth of the Water with Both Feet

By
Real Estate Agent with Remax First Realty II 0790808

Being a Realtor (R) has its benefits. Among them is the freedom to choose how you find your clients. You can be as creative as you want with your marketing- you can hire a hot air balloon with your name on it,  hand out business cards after Sunday Services, or put your face on every shopping cart in your town. Other than ethical limits, you try anything you want.

We've recently expanded our Facebook marketing by "boosting" posts. The price, and the impact, can range from small to huge. 

We had seen other businesses who had had success boosting their Facebook pages but we weren't sure if the benefit would extend to real estate. In weighing the pros and cons of boosting posts, we had to decide how much we wanted to pay, and, consequently, what impact we wanted to have.

If we go big - there is the potential for big reward or big loss. 

If we go small - there is the potential for small reward or small loss.

But either way, we find out if Facebook marketing can benefit Realtors (R).

So we went conservative. We chose a modest boost rate with a medium exposure. Better to keep some of our eggs in other baskets because Facebook wasn't tested, at least not by us in our market.

So far, the boost has increased our rate of new "Likes" by about 300% per day.

But it hasn't necessarily created new business. Yet. Luckily, we still have most of our marketing budget to continue to invest in ways that have proven successful.

Testing the depth of the water with both feet will get you your answer, but you might wind up all wet.

 

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~ Wayne & Jean 

Union County, NJ - a great place to live and work!

If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email TeamZuhl@gmail.com.

 

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Comments (11)

Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Wayne and Jean Marie Zuhl impressive that you got started on boosting posts on FB. I haven't done so yet and I just may have to pick your brain on the subject.  I hope you do gain some business from it - a lot of business!

Jul 31, 2016 08:44 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Good for you for testing.  I did as well, but it didn't work for me.  I've heard realtors say it works well on open house posts.

Jul 31, 2016 10:23 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Good to hear you are having more likes and maybe more business will come soon. You know more are seeing it and that will lead to sales eventually.

Jul 31, 2016 10:30 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Consistency and guidance from proven successfuul Facebook folks seems to be

key on this site...

Jul 31, 2016 01:02 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I really suggest working toward organic interaction and always having a trackable end on a boosted post.  Many times I post a blog post or a listing.  I can follow my google analytics for those who came from FB and even figure out how long they stayed on my site and what the bounce rate is.  I get better results from organic than I do boosted.  A tip I will share is to to share your posts in community groups.  I get a lot of click throughs to my site using that method.

Jul 31, 2016 01:23 PM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

I do a 20 dollar on time boost for each new listing. The key is the audience. Go into settings and make sure locals, over the age of 18 is the target audience.

Even doing this, I will get a bunch of likes from third world countries. But...I get comments in person who saw the boosted posted.

Jul 31, 2016 10:21 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have not tried boosting FB posts yet.  Let us know when you have results.

Aug 01, 2016 04:49 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

that is good to read.. out of curiosity, what is 'moderate' to you? 20/day? 10/day?

Aug 01, 2016 09:44 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Wayne and Jean - wish I had seen this before we met tonight.  I had tried the same thing.  It did great for likes but not so sure for anything else.

Aug 01, 2016 10:29 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I have a listing boosted at the moment that is getting a lot of FB activity (and buyers coming through the home as a result of the boost). It is a good idea if you boost an article to ensure the link takes consumers to an actionable page on your site.  Try a few more before deciding one way or the other if they are right for you...hard to gauge after only 1 boost.

Aug 02, 2016 07:43 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

We've tried some new marketing over the last year and one included Facebook. I don't think we were getting anything from it so we stopped. Good luck!

Aug 08, 2016 04:21 AM