Being a Realtor (R) has its benefits. Among them is the freedom to choose how you find your clients. You can be as creative as you want with your marketing- you can hire a hot air balloon with your name on it, hand out business cards after Sunday Services, or put your face on every shopping cart in your town. Other than ethical limits, you try anything you want.
We've recently expanded our Facebook marketing by "boosting" posts. The price, and the impact, can range from small to huge.
We had seen other businesses who had had success boosting their Facebook pages but we weren't sure if the benefit would extend to real estate. In weighing the pros and cons of boosting posts, we had to decide how much we wanted to pay, and, consequently, what impact we wanted to have.
If we go big - there is the potential for big reward or big loss.
If we go small - there is the potential for small reward or small loss.
But either way, we find out if Facebook marketing can benefit Realtors (R).
So we went conservative. We chose a modest boost rate with a medium exposure. Better to keep some of our eggs in other baskets because Facebook wasn't tested, at least not by us in our market.
So far, the boost has increased our rate of new "Likes" by about 300% per day.
But it hasn't necessarily created new business. Yet. Luckily, we still have most of our marketing budget to continue to invest in ways that have proven successful.
Testing the depth of the water with both feet will get you your answer, but you might wind up all wet.
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