Real estate agents with an active blog have marketing advantages over those who do not! And while we’ve discussed the benefits of real estate blogs before, we found some great tips on Entrepreneur.com that cut right to the bottom line. Here they are, along with our own tips and insights!
1. Information attracts visitors. The more content you have on your website, the more valuable visitors will find it. A good real estate blog keeps your website content fresh, engaging and current, drawing new visitors and encouraging repeat visits. Tip: include a lead capture form and calls-to-action in your blog!
2. Your blogs are found by search engine “bots” that categorize your content, process it through algorithms, and deliver it to users who are looking for that content. This happens automatically, without you spending a dime on advertising.
Your blog will perform better in search engines if it has:
- Proper spelling and grammar
- Keywords that clearly identify the topic, content and location
- Engaging content that results in comments, Likes or Shares
- Original content – “duplicate” content is penalized by search engines!
- Factual, clear-written content that is easy to read
Keep in mind that search engines are becoming more sophisticated, and look at content with a “human eye.” Mindlessly plastering tags and keywords all over your blog, without relevance to the topic at hand, will backfire.
3. Your website ranks higher if you have a blog. Search engines are not only looking for relevant content to answer user queries; they are looking for recent content. Capitalize on current “hot topics” in the real estate industry, and share your viewpoints and experience.
Tip: share your local market perceptions, and include keywords for your community and neighborhoods. Include links to pertinent sections of your website.
Consistency creates the best results! Blog as often as you can; try to post at least one new blog entry per week.
No time to blog? No problem! Let RealSupport handle your real estate blogging and content management. Contact us today for more information!
Bonita Breit
Copywriting & Marketing Specialist
RealSupport, Inc.
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