As I travel frequently (attending conferences and training for the Institute for Luxury Home Marketing), I see lots of advertising in the in-flight magazines. Most cities or metropolitan areas invest lots of money in advertising campaigns to encourage tourism  to their areas, and it seems as though every CVB or Chamber of Commerce goes through a major campaign re-invention every few years. I've been quite impressed over the last couple of years with the city of Birmingham's advertising campaign. While their initial approach was the Diverse"city," they've expanded their approach by highlighting letters of the city's name in the same way to continue the theme. If any of you have noticed their ads, I think it's a great example of a successful and very focused marketing campaign.