Will Listing a home on a certain day of the week produce more Buyers?

Scott-I agree with your approach. When it's ready to be sold, get it on the market.

That agent should have told them the REAL reason anyone would hold it for 2 weeks...so they can bring their own buyer and get both sides!

Scott- it makes sense to me.  The only reason to delay is if the property is not ready to be shown in its best light. 

Scott some agents use that line with home sellers in my area so they can double dip. Not good for the sellers!  If it's ready go full speed ahead with marketing and get that home sold in the first 2 weeks hopefully (if priced right).

Hi Scott - That two weeks before putting it in MLS is a self-serving and greedy move. Here, it requires informed consent, including disclosing the fact that limiting market exposure can hurt marketability. I hope they chose you.

Scott, in my area there is no secret. Inventory is so low ... demand is high ... does not matter the day ... it will sell ... and fast. 

Scott, That would be against the rules in my MLS.  We can't do "Coming Soon" or any prelisting marketing.  I agree fully with you however, once a home is ready for the market, get it listed.  What happens to all the buyers who choose something else rather than wait for yours to come on. 

In addition, as a pocket listing, it creates an unfair playing field for the listing agent who would want to double end the deal before exposing the home to the full market where other buyers would need to compete in price and terms. 

I do love reading your stories, Scott. It sounds like you presented a good case to these sellers. I hope you got the listing. 

I'm not a big fan of coming soon listings. 

Our MLS recently created a "coming soon" listing status. It allows the seller time to prepare their home while marketing the property to agents. Of course, agents can share with their buyers, and it creates momentum and hype. I showed such a listing last week. The hype didn't match the condition of the home at all. Both my buyer and myself were highly disappointed. I'm sure it works at times, but I think you nailed it. Price and marketing are the keys.

I'm an agent that does my full marketing strategy from day 1 ... I want every single agent out there helping me (and my seller) get the house sold.  I'm only one person ... why would I want to hold back.  If your listing starts on Monday ... it's already in the MLS when most agent are getting up in the morning.  I want to be on their Hot Sheet so that their hot buyers get the benefit of the New Listing.

I don't like the Coming Soon signs. To me it is just an attempt by the listing agent to sign up more buyers as clients .  As an agent, if I see a coming soon sign, I can find out more about the house before it goes into MLS..still, I feel it's most fair for all buyers and their agents if it's ready to sell...it's ready to go into MLS.

So - did they list with you or the "two week guy?" Inquiring minds want to know! 

Dear Scott,

If a particular day of the week would be best, it seems, we would have figured out which one by now. I have even sold homes that were listed around the Christmas holiday, which by conventional wisdom seems all wrong. Luckily, it only takes one buyer to make it work & you never know, when that person will be out looking.

Scott, It is amazing how some clients get crazy ideas in their head and the one about "coming soon" is pretty out there!

I agree with Michael Jacobs  "it depends" first it better be a sellers market if you are going with this strategy, second it is good to have a virtual tour, marketing campaign all lined up and when you are ready to expose it to the world publish it at the same time... Now I believe that local markets differ... hence you do what works in your market not necessarily what others "think or believe".... Sounds like I need to do a post what works for me...Endre

Lots of quantifiable elements for homeowners to choose the best agent to sell their home, yet, when all agents meet your criteria as being best, exactly what element should a homeowner use to finally choose the best agent and why? 

I hope you got the listing!  I personally can't stand "coming soon" listings - they are not in the best interest of the seller!

I read an article once that said Tuesdays and Fridays were the best days to list the house on the MLS. I haven't seen any stats that confirm this.

I love your rational answer to this question. The only caveat I can really think of applies to the scenario when a home or seller truly is unprepared to show or sell. "Coming Soon" makes sense to me if home repairs or circumstances make showing or listing temporarily difficult.

Had a listing interview and the seller was told by another agent, he'd be back in a couple days after they had the place cleaned up better. Got the listing and the day the other agent called to discuss the listing it was already under contract and closed within a few days. Listing to close marketing time was 9 days.  If the property is ready and everything else is set, just do it. There is a reason sellers put their property on the market; they want it sold ASAP.