In the first installment of this series, we talked about setting up your blog. The last installment talked about things you need to consider when adding content to your blog. Now comes the all-important question that most bloggers encounter:
What the heck am I supposed to blog about?!
Granted, you should probably talk about stuff that is occurring in your local area, but what happens when that resource is tapped?
Here’s a two-sentence explanation on why this question is important: Everyone (both people and search engines) love new content on a regular (preferably daily) basis. If you don’t supply your audience with that new content, they will stop visiting your blog.
What Should You Write About?
So how can you avoid running into the dilemma of not having anything to write about? Well, here’s what I do: when I run out of ideas to blog about, I start blogging about things like:
- Recent news stories in my industry/niche
- Articles that are based in my industry/niche
- Recent blog posts from people affiliated with my blog
99.9% of the time, there is always something to blog about in one of the above 3 categories.
With articles, their are special sites that you can go do for an unlimited supply (pretty much), but when it comes to recent news and blogs, there is only one tool I use: Google Alerts.
Google Alerts is a pretty straightforward system: you enter some words/phrases you want info for and your email address. Once you great a Google Alert, it will then email on a daily basis with the most recent news stories and blog posts affiliated with those words/phrases in the last 24 hours.
Best of all, it’s free.
So no need to complain or worry about not having content to write about; you can now get new material to write about daily in your Inbox.
How Should I Write my Posts?
One thing you need to understand with the blogging world (a.k.a the “Blogosphere”) is that it is very down to earth. Everything Almost everything you learned in your High School English class can be tossed out the window, for blogs don’t take sentence structure or MLS format into consideration.
Bloggers write how they speak.
It’s much more personal and a lot less formal compared to writing a paper or an article. That’s what makes blogging so great; it’s much more real, so to speak. So put some enthusiasm in your posts and get your visitors excited to read what you are writing about!