How risqué is your Marketing? Do you think this is a good strategy?

Since they were targeting renters, it may have been effective. Definitely not how they would market to sell Mercedes.

Endre, No I do not think is a good way to marketing real estate luxury or not luxury homes. I agree with Dick above. 

Endre- it's a bit like pandering to a certain market mentality.  I am not offended by it but disappointed. 

Endre that is not an ad I would have expected from Mercedes.  I tend to be more low key :)

Endre Barath, Jr. - I can appreciate it, even enjoy it, but I now look at it from the standpoint of -  if I have to defend it, or explain it, I just don't want to go there, so I'll pass on the risque marketing, or the double play on words. : )

I don't know, Endre.  I do know it gets attention and often a buzz, but as to whether it actually sells the product or turns people off....  I just don't know.

Good morning Endre Barath, Jr. ,

I actually am surprised Mercedes would use this type of marketing..just doesn't seem to go with the brand. Something personally I'd stay away from.

In looking at that photo overall, I realize how much I hate billboards and above ground electricity! These are the new trees!?

Personally?  No I think it cheapens the offering.  We get told all the time not to use abreviations because the public doesn't know what they mean.

I think it's important for people to understand just what we are selling. 

While, in general, my feelings are similar to yours, Endre Barath, Jr. ... I think with some "industries" it may be more acceptable than in others.  The "Wine Time Friday" being somewhat of an example perhaps.

The real estate industry?  Not sure it translates quite the same way.  Admittedly, I may be a bit sensitive, as we Lenders are often fighting an uphill battle regarding our public perception , but anything that could further damage or place into question our professionalism and knowledge?  Count me out ... 

Gene

PS:  Sorry I was so late in commenting on this ... 

Endre

An interesting ad . . .  . I'm going with Gene Mundt in doing what's acceptable.

Good luck and success.

Lou Ludwig

Hi Endre -  I will just say that it probably does get attention.  I doubt that there are any metrics.

Endre,

 WTF Wine Time Friday is kinda cute, but not in real estate, I remember a couple of years this guy comes in his tongue was hanging out he was showing a new "agent" in the business the ropes in Katy, I wonder what business is she in again, she was cute but I thought she was more in the escort business if you catch my drift. Hey I got an idea for a blog thanks!

Good morning Endre. The advertising accomplished the goal of getting attention, the rest would be up to the salesperson.

I think we have enough of an issue with the industry being professional without the "spice" added to it.

Endre Barath, Jr. Not sure I like this type of ad.  I don't think it's professional.  There is one here in Florida that reads, "Call us. Your wife is hot."  It's for an air conditioning company. 

It is an attention getter and know some agents in my area that would do something like this. It doesn't fit my style and would make me uncomfortable.

How they even come up with these brilliant ideas? You have to be very smart:) 

Hi Endre --- it can create a buzz but at what cost?