One of the most neglected, misunderstood marketing tools in the real estate property listing toolbox is video.
Making real estate videos has some powerful advantages in the marketing of a property for sale. The listing is not just described with a fill in the blanks approach and some hurried uploaded series of pictures.
More details and a feeling you are there, that it is an open house on demand happens with real estate video.
Sight and full motion is a big component but the audio is 40% of the online experience for the real estate buyer on the other end of message.
And way beyond the how big is the living room or is there a rec room, an extra bath, the story of the listing has to be told. Sharing in a conversational approach like you and I would exchange if we bumped into each on the street, parked next to each other at a diner lunch counter stool.
There is an old advertising expression about "sell the sizzle not just the steak".
I just listed a home in Houlton Maine that is a one owner, carefully built by a well known local contractor. I want the audience to know that it was better built and the audio shares those little things that make a big impact on the reaction to the property listing. 
It is important to share the details of how the home was used too.
These details only a local real estate broker would know, not a west coast portal that is ZZZzzzzzz asleep. So limited. Not just inaccurate.
This property seller had a lake cottage and was gone a lot of the time. So with just a one child family, this Maine home has no miles on it. Tell the story, share the property listing story.
Video for 68 Hillview Avenue Houlton Maine home for sale.
Save money, time, frustration. Video for real estate. Are you using it? More on "making real estate videos the easy way".
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