Ah, Facebook. Supposedly such a great marketing tool, but really, who's cracked that nut and actually turned their time spent on Facebook into anything of value for their business???
I'm amongst those who believe that there are buyers and sellers lurking amongst the posts of wonderfully delicous deserts and silly photos of cats using the toilet.
I thought it might interest someone if I shared a comparison of a recent boost and a recent post that was shared many times.
First of all, here's the post that I boosted on my primary Facebook business page.
As of right now, while I write this, that post, which I spent a whopping $20 to boost, has reached 8,482 people, and received 104 likes. I don't really care about the number of likes so much, but it is a nice indicator of the amount of exposure I've brought to my listing. One thing I really do love is when Someone tags someone else in the comments. Pretty cool way to spread the word about my new listing.
At the same time this was happening, I posted to one of my hyper local neighborhood pages for Ventana Ranch, a master-planned community in NW Albuquerque:
It's great when you have a client who has a lot of friends who are willing to share a post when there house goes on the market, but of course that's not always the case. In this case, 13 shares reached 2,875 people. On this one I spent zero dollars.
Of course not every listing is going to involve a seller who has a lot of social media savvy friends who are willing to share a post of their house when it hits the market, but if you have a client who does, don't you think it's worth asking them if they wouldn't mind helping you market their house?
I'm not going to pretent like I've solved the Facebook marketing conundrum, but whether you spend $20 or round up some friends to help, it's a worthy endeavor, don't you think?