Facebook Boost vs Facebook Shares, Who's the Winner?

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Real Estate Agent with eXp Realty
http://actvra.in/4RFW

Ah, Facebook. Supposedly such a great marketing tool, but really, who's cracked that nut and actually turned their time spent on Facebook into anything of value for their business???

I'm amongst those who believe that there are buyers and sellers lurking amongst the posts of wonderfully delicous deserts and silly photos of cats using the toilet.

I thought it might interest someone if I shared a comparison of a recent boost and a recent post that was shared many times.

First of all, here's the post that I boosted on my primary Facebook business page.

As of right now, while I write this, that post, which I spent a whopping $20 to boost, has reached 8,482 people, and received 104 likes. I don't really care about the number of likes so much, but it is a nice indicator of the amount of exposure I've brought to my listing. One thing I really do love is when Someone tags someone else in the comments. Pretty cool way to spread the word about my new listing.

At the same time this was happening, I posted to one of my hyper local neighborhood pages for Ventana Ranch, a master-planned community in NW Albuquerque:

It's great when you have a client who has a lot of friends who are willing to share a post when there house goes on the market, but of course that's not always the case. In this case, 13 shares reached 2,875 people. On this one I spent zero dollars.

Of course not every listing is going to involve a seller who has a lot of social media savvy friends who are willing to share a post of their house when it hits the market, but if you have a client who does, don't you think it's worth asking them if they wouldn't mind helping you market their house?

I'm not going to pretent like I've solved the Facebook marketing conundrum, but whether you spend $20 or round up some friends to help, it's a worthy endeavor, don't you think? 

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Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rich- I have a hard time figuring out just how to use Facebook except for seeing what my friends are up to. However, you make a good point about sharing.  I'm always sharing what I see or what someone has shared with me. And for what you spent...it's certainly worth a try. 

May 11, 2016 09:48 AM #3
Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

 

                         Thank you Rich Cederberg for my ah-ha moment. 

May 14, 2016 12:05 PM #4
Rainmaker
2,466,499
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see Kathy chose to feature it this week!

May 14, 2016 11:55 PM #5
Rainmaker
751,467
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Most of them are for sellers to know that you reach out to Social Media for exposure.

Thanks

PS: refrigerated air ????  I think you are referred to central a/c,   Just an observation

May 15, 2016 12:58 AM #6
Rainmaker
662,405
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

So knowing what you know from the comparison, would you ever pay to boost again, or restrict your "boosts" to shares?

May 15, 2016 01:20 AM #7
Rainmaker
1,255,884
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Rich, I've always been suspect of the value of FB, but I have had some success in the past year. I do boost posts each week, and they get lots of shares and likes. I've had a few of the people who have liked them call to buy or sell homes. So, I'm not a total convert yet, but I'm getting more convinced of its value. Everything real estate is loaded on our company page and then shared to my private page.

May 15, 2016 07:35 AM #8
Rainmaker
2,208,299
Rebecca Gaujot
Perry Wellington Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I have boosted some of my listings, and like to show the stats to my sellers.

May 15, 2016 12:14 PM #9
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Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

$20 for boosting the post and reaching 3-4 times more people - definitely a great investment, Rich.

May 15, 2016 02:31 PM #10
Rainmaker
1,009,308
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Facebook is about people, and real estate is about people. I can definitely see the value of linking those two things!

May 15, 2016 08:18 PM #11
Rainmaker
113,395
Melissa E. Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I boost certain posts at times, never sure if it's good value for the little bit of money I spend. I have been tweaking my boosted posts and adding different calls to action. Am starting to recieve some positive results, but I still have to wonder if it's worth it. 

May 16, 2016 11:58 AM #12
Rainmaker
291,864
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I enjoyed this post and want to try boosting a new listing to see the results!  In the past few months I've received quite a few inquiries and referrals to new clients from friends of friends of friends.  Networking is amazing.

May 16, 2016 01:01 PM #13
Rainmaker
840,178
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson - Hudson Valley Homes for Sale

Boosting a post is useful as it can target a wider range of people that maybe your friends don't know. It all depends on the buyer pool that you are targeting I guess. I have had local success with FB boosts. It is not that expensive and worth the exposure.

May 16, 2016 01:47 PM #14
Ambassador
1,169,632
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Facebook has and will continue to be one of our greatest assets for business generation and staying in front of our past clients.  

We boosted one of our listings and got it in front of 2,000 + people in the area and the house sold.

We had a share contest and had a home from our website shared over 2,000 times and it's still for sale.  

I think Facebook is great for connection with people, not necessarily selling a listing.  

My two cents...  

May 16, 2016 09:51 PM #15
Rainmaker
1,265,015
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Spreading the information any way you can. I think the $20 boost put the house in front of alot more eyeballs.

May 16, 2016 11:17 PM #16
Rainer
228,456
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Boosting is fine but the better choice is: Copywriting, Squeeze pages, aggregation, A/B split testing, list building and the hardest part for most agents, Contact managment. Good luck out there people...

May 16, 2016 11:26 PM #17
Rainmaker
430,611
Terry McCarley
REMAX Realty Team - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

Facebook has become a major part of our industry!  I used to think you couldn't really generate business on Facebook but I just put my 3rd Facebook generated listing under contract.  

May 16, 2016 11:29 PM #18
Ambassador
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Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

RIch

Thanks for sharing the results of these different approaches. I also share as well as boost posts, with a focus on my business FB page and have seen success with both, but more so with boosting. I think it will depend as much on what you are sharing or boosting. Boosting is worth the cost for the exposure and it's not just for listings

Jeff

May 17, 2016 01:35 AM #19
Rainmaker
339,105
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

Great facebook results. Glad to hear some success stories.

May 18, 2016 08:19 AM #20
Rainer
358,410
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

My company has had a Facebook page and a Twitter page and a couple of other things to keep us out there on a semi-regular basis.

Do we get likes? Yes.

Do we get retweeted? Yes.

Does it get us sales. Nope.

May 19, 2016 06:25 AM #21
Rainmaker
1,427,702
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Very interesting.  In an unrelated business I recieved the advise today to adverstise on Facebook in small increments.  They said it was very effective. 

Jun 16, 2016 08:51 AM #28
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Rich Cederberg

eXp Realty Agent Albuquerque
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