HOMESALE REALTY AFFILIATES WITH COLDWELL BANKER® Milwaukee, WI – HomeSale Realty is extremely pleased to announce that it will now be serving the greater Milwaukee area as a member of the Coldwell Banker® franchise system and will now be known as Coldwell Banker HomeSale Realty. The affiliation takes effect June 1, 2008. Currently in its seventh year of operation, Coldwell Banker HomeSale Realty has offices in West Allis, Wauwatosa, Waukesha, Oak Creek and Menomonee Falls and is one of the largest real estate companies in Southeastern Wisconsin with more than 200 agents. Coldwell Banker® is the premier franchise organization in the nation and the world. With approximately 3,800 franchise and company-owned offices and nearly 117,000 sales associates in 47 countries and territories, their reputation as the most prestigious real estate organization in the country is legendary. Through this affiliation, HomeSale Realty will have a larger presence in the Milwaukee market with more marketing, technology, resources, relocation referrals and, for the home buyer or seller, it all adds up to more choices and convenience. “HomeSale Realty has come a long, long way as a great independently owned and operated local company,” said Roy Scholtka, president of Coldwell Banker HomeSale Realty. “While still maintaining our HomeSale company culture, we’re taking the next step which is incorporating the national brand. There will be no jobs lost in our company and, in fact, we are actively recruiting new agents. Coldwell Banker HomeSale Realty will provide a further presence in the greater Milwaukee marketplace for the Coldwell Banker system. This means a greater benefit to consumers through the cutting edge marketing and technology tools that have made Coldwell Banker a premier real estate organization. Now more than ever, agents must be on the leading edge when it comes to meeting their client's real estate needs. As part of the Coldwell Banker system, Coldwell Banker HomeSale Realty agents will go into the market offering broad web exposure for their listings, resources to assist home buyers and sellers of all types and the all-important brand recognition that comes from being associated with Coldwell Banker as an independently owned and operated franchisee.” "We continue to grow the Coldwell Banker brand throughout the world through the addition of fine professional affiliates like Coldwell Banker HomeSale Realty," added Jim Gillespie, President and CEO of Coldwell Banker Real Estate LLC. "Our relationship with Roy Scholtka and his associates will further expand the market presence we have in the greater Milwaukee area, but most importantly benefit consumers who trust Coldwell Banker with their real estate needs. We are proud to have HomeSale Realty and their outstanding sales associates as part of the Coldwell Banker System." About HomeSale Realty Currently in its seventh year of operation, HomeSale Realty is one of the largest real estate companies in southeastern Wisconsin with more than 200 agents. The fast-growing organization is part of a family of companies owned by Central States Mortgage. HomeSale has offices is Wauwatosa, West Allis, Oak Creek, Waukesha, and Menomonee Falls. HomeSale has associations with 23 credit unions in the Milwaukee area along with a title company and an automobile leasing company. Thus, HomeSale is fully equipped to offer consumers what they are looking for at a real value. About Coldwell Banker® Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2007, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the eighth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,800 residential real estate offices and nearly 117,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated. I am very excited about these 2 great companies coming together.