Pricing the house - Quick Sale v. Maximum Price?

I recently have become very interested in how to set my price for maximum profit.  The last 2 houses I have sold have went something like this:

I put the property into the MLS on a Friday.  By Monday I get either a full-price offer or sell it within $2,000 of listing price. 

Now, this has me thinking.  I think that I must have left some $$$ on the table because they sold so quickly.  But I wanted them to sell quickly, so that's a positive for me.

Then I see a TON of properties just SITTING for MONTHS and evidently people aren't that concerned about them not selling.  

How are you advising your clients when it comes to price and what are you seeing happen in your markets?   

 
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9 Comments on Pricing the house - Quick Sale v. Maximum Price?

Most sellers what the max out of their home, but alot of times they must wait a while to get that. I try to encourage them to list at a price they are willing to take and to get buyers in the home. I mean after all if it is overpriced a buyer will not attempt to look.In my market home prices are down from 1 year ago.

04/28/2008 08:13 PM by Aundrea Damrell (Pennington Realty Company)


Congratulations on selling your listings You did a CMA and they agreed to the price so they knew what they are going to sell it for. Its a similar situation you will feel if you were buyer agent, you could have got the home for couple thousand less...

 

04/28/2008 08:18 PM by Ritu Desai (Samson Realty)


Good for you!

Trying to advise some clients can be difficult right now, they will not take their head out of the sand. We are finding that it is hard for sellers to understand that the market is different than it was just a year ago.

We show them the data to support what we are seeing in the market but they do not think that there home is going to be affected.

04/28/2008 08:23 PM by Patty & Scott Carroll - RE/MAX, Vancouver WA (RE/MAX Equity Group)


A couple of weeks ago I posted something of the same thing.  I listed a house on Friday and less than 5 days I had to completing offers.  Went back to both agents and told them to put their best foot forward and the best offer would get the house.  Lets just say one went above the listed price and we are closing on the house next week.  But before I did this I let me sellers know that the offers could go away to, so I always keep my seller informed.

04/28/2008 08:38 PM by George Dodd (Thurman/McCay Realty)


I always do a BPO for my clients, and show them what I think the home will sell at in 30, 60 and 90 days.  If a home sells in 5 days or less(referencing previous posts), in the existing market place, it implies the home was underpriced.  If the owner is seeking a quick sale, then this is great.  This is generally the case, some neighborhoods are an exception to this, as they are always in high demand.

04/28/2008 08:47 PM by Stefan Geyer, Arapahoe County Eco Broker/Realtor (Home Real Estate)


Just because a home sells quickly doesn't mean it's price too low.  It may mean it's the best value on the market that week.   More than anything, you need to compare it to other homes priced in the same range.  Are the other ones bigger or smaller?  Market time is everything in todays market.  A good strategy might be to come up with your price and then add $5,000 to it.  If you don't get a lot of showings the first weekend or two, then drop the price $5,000. 

04/28/2008 08:50 PM by Bo Buchanan, Blue60.com Directory for Real Estate Pro's & IllinoisHouseHunter (Blue60.com & Kettley Realtors)


we advise our clients to list their homes to compete......too high and they will sit, you are right...although, I have seen reos too low, getting multiple contracts..

04/28/2008 09:12 PM by Konnie Konnie MAC Northern Virginia Real Estate (Konnie McKee )


I attempt to get my sellers to price slightly under mid-market except for the lease markets - they are screaming hot here right now and prices are rising daily.  The homes for sale though must be staged to the tee, and the prices must attract the few buyers that are shopping.  The price gets their attention, the staging gets the offer...

04/29/2008 06:08 AM by Steve Homer (The HBH Group (Keller Williams affiliate))


Wow, guys, great response and thanks for the feedback.  I think the issue that most of you have identified is educating the seller so they don't have unrealistic expectations.  In addition, there were some great insights as to why sometimes houses sell very quickly even in a "slow" market.  This is why I love ActiveRain.

04/29/2008 08:33 AM by Greg Taylor - Investor/Attorney Serving Western KY and Calloway County (Creative Property Solutions, Inc.)


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Real Estate - Other: Greg Taylor - Investor/Attorney Serving Western KY and Calloway County (Creative Property Solutions, Inc.)
Greg Taylor - Investor/Attorney Serving Western KY and Calloway County
Murray, KY
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