Doesn't it make sense to be highly targeted with your direct mail marketing?
In my opinion it also needs to be an "irresistible" offer or don't bother sending anything..
Your "call to action" needs to stop them in their tracks and say " I need to speak to him/her now"..
Here is a brand new lead generation technology that is like nothing you have seen before..
It mixes digital (online) and direct mail for highly targeted marketing..
Click on the link or photo for the SlideShare presentation
Digital To Direct Mail Marketing
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To your success,
Hugh
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