You know what a hairdresser is.
Here is something else you know about hairdressers. You know what it is they do. They cut hair. Hairdressers also color hair and they even take it upon themselves to make curly hair straight and straight hair curly. Hairdressers are on their feet a lot.
The bottom line about hairdressers is it is their job to keep their clients looking great! Although, I do remember seeing a sign in a beauty salon which read, “I am a beautician, not a magician!”
What got me started on this post was a recent remark from my hair dresser. He is an excellent marketer and has taught me a number of things concerning marketing.
What my hairdresser, Bruce, said was, “I can’t believe how much time you have spent marketing your business.” Remember I said he is a great marketer so he was NOT discounting the fact that marketing is important. He was simply surprised at how much marketing is necessary to get a home staging business off the ground.
We talked a few more minutes and we realized the big difference in what it takes for him to market and what it takes for me to market.
Here is the main difference. It is the first sentence in this article – You know what a hairdresser is.
When Bruce is asked what he does; and he answers, “I’m a hairdresser,” he never ever receives a blank stare or a retort of, “What does that mean?” He need not mention the TV shows which depict his trade. He doesn’t have cause for trying to explain how he cuts hair or how he colors it. Bruce never has to explain that when a person spends money for a good hairdresser the rewards are:
- Better self esteem
- Improved physical appearance
- Being socially acceptable
- One’s social status is more pronounced
- Hair is easier to manage
Elevator speeches aside home stagers are making strides at assuring the consumer that home staging is necessary for:
- Better self esteem
- Improved physical appearance
- Being socially acceptable
- Assuring one’s social status is more pronounced
- Property is easier to manage
Here are some of the skills we assume a good hairdresser will have:
- Expertise concerning which style is best for each individual texture of hair
- Knowledge of the latest styles
- Familiarity with flattering styles for particular facial shapes
- Proficiency with chemicals
- Cutting skills
Here are some of the skills a good home stager has:
- Expertise concerning which style is best for each individual property
- Knowledge of the latest styles
- Familiarity with flattering styles for particular houses
- Proficiency with accessories
- Merchandising skills
Here is something you may not have thought about concerning your hairdresser.
- He doesn’t promise you will win a beauty contest
- She won’t guarantee that you will get the job you are applying for
- She can’t assure you will find the perfect man
- He will never warranty you will rock the socks off your spouse
- He isn’t going to be able to be able to hand you your 4 year degree
Here is something you may not have thought about concerning your home stager
- He doesn’t promise your house is priced right to sell
- She won’t guarantee that you will get the traffic necessary to sell a property
- She can’t assure you will find the perfect house shopper
- He will never warranty you will sell within a certain time frame
- He isn’t going to be able to make sure your real estate agent will market aggressively
But, when you have found a great hairdresser you know he or she will do their very best to make your hair the best it can be. You know you will receive all the benefits a wonderful hairdresser can give you! You know what an excellent hairdresser is and what he does.
And, when you have found a fantastic home stager you know he or she will do their very best to make your property the best it can be. You know you will receive all the benefits an excellent home stager can give you. If you don't know yet, the time is coming when you will know what an excellent home stager is and what he does.
Bet you didn’t know hairdressers and home stagers had so much in common.
If you want to improve your sociability call a great hairdresser!
If you want to improve your property’s marketability call a great home stager!
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Information provided by Yvonne Root of rooms b.y. root. The rooms b.y. root team strive to improve the marketability of homes all over northern central Arizona. They can be found staging homes in Prescott, Prescott Valley, Cottonwood, Camp Verde, Dewey-Humboldt, Mayer, Cordes Lakes, Black Canyon City, New River, Anthem and all surrounding communities.
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Yvonne, what an EXCELLENT post! Very clever comparisons. I think the day is coming soon where less people will ask what a home stager is. More and more people seem to be aware. I love your statement: "If you want to improve your sociability call a great hairdresser. If you want to improve your property's marketability call a great home stager".