When is Too Much, Too Much?

Our job is to sell houses and homes. How do we do this? By getting as many people in the door as possible to view the home. (Of course in the lux and high end markets or niche markets this is not the model). Technology will help you with this imensly but some tech tools may actualy hurt you in your home selling endevours. How so do you ask? Well if you have a nice house with great curb appeal but maybe a lousy floor plan. If you put virtual tours up you may not get the home buyer in to view who may have otherwise came on a tour of the home and fell in love with the house. So you need to plan your marketing plan for every listing. A set plan is ok but we need to be able to deviate when the time or situation calls for it. The clients of our brokerage have their own feel for a house and they may see something in person different than we do. Remember our job is too have the front door open and get bodies through it.