Is Your Real Estate Agent Bio Just a Little Bit Confused?
Quite often when reviewing agent bios I come across a few lines that tell me the writer got “just a little bit confused.”
The bio might start out in 3rd person – talking about the agent. Or it might begin in first person – with the agent talking directly to his or her web visitor.
But somewhere along the way, the writer forgets who they are, and they switch voices. It goes something like this: “Sally Sue has been living in Seattle her entire life, and I’ll be glad to share my knowledge of the city.” Or it might say “Joe Jones has successfully closed more than 200 short sale transactions. So if you need to short sell, call me today.”
Sometimes there will be just one switch. Other times, the voice switches from one paragraph to the next or one sentence to the next within a paragraph. Then later, it switches back again.
The confusion can also come about when the writer forgets whether the sentence is about the agent or the prospective client.
For instance: "As an expert negotiator, you can be sure of getting the best possible price for your home."
You mean the client is the expert? No - that's not what the writer meant, but it's what the words say.
Switching voices and/or subjects does get a bit confusing for the reader.
Before you write - decide whether you're writing as you, about you, or about the prospect. Then stick with it!