What is Self-Marketing exactly? As Real Estate Professionals we put our information on websites, networking sites, Classifeied Ads, and everywhere and anywhere online that we think can help us. The goal being to get people to want to call us. We want people that have a Real Estate need to contact us, and we want to help our business.

The other day I got a phone call, someone was calling me for Information. This is why I have my Blog, and why I have given up a certain amount of privacy....for the CALL. Anyway, so I get a call. This isn't anything new, but what was different was WHY this person chose to call me.
The caller was excited and I had to calm her down for a minute before I could figure out exactly what she was calling about.
Our life's experiences are either assests or liabilities in whatever job we have. In this case my 25 plus years of counseling came in handy. I was able to find out why she called, and also how she found me.
I asked her how she found me, and what made her call me since she lived a few counties away. Her reply......"I found you from I think it's a Blog!" Ok, now I knew where, now for the why......
She stated she called me because she didn't know what to do, and "they" felt from reading my "blog" that I would listen to them.
Listen.....she stated she called me because she felt I would listen to her. I wanted to ask which Blog she read, but this wasn't ABOUT ME.....it was about her needs, and the reason she made that call. I was asked to listen, and to see if I could help.
I gave my legal disclosure I am not an attorney, and cannot give legal advice. Which I didn't. But I did give her resources.I hope I established that what she read, and formed her opinion on was in fact reality, and not a fantasy Real Estate Agent I made up for self-marketing :)
Tuesday Truths: We advertise, and Market ourselves for people to call us. We want people to know who we are so they are comfortable with us and what we stand for. But this isn't easy....especially to build trust. How do you Market yourself as someone will LISTEN? Oh sure people say it all the time....go read 20 Websites, 20 Profiles, and see how many say almost the same thing. Not everyone can or should work with everyone. Not everyone is #1, or can be, and not everyone has good Social Skills.
You can't fake good people skills for long. You are either a people person, or you're not. You either have Effective Listening Skills or you don't. This isn't a bad thing, not having certain skills as long as you don't Market yourself as having them.....
*** I want to know if you are a Leader or a Follower....that is one of my criteria for working with people. The Post I linked to is one that tells someone who I am....it doesn't stress selling Real Estate, but the person that they will be working with as part of their Team.....the person that they are trusting with an Important Decision that will effect them for a long time. If you haven't read this Post... I would suggest it as a good read to put things into perspective, it compliments this one, and even has the same picture :) I wrote it 7 months ago...and it is just as timely today as it was then...
By: Kathy McGraw - CELLing Realty
Someone called me for 'horse training' on the island. Now...I have not written about horses and the only little thing i wrote about were things on the north shore...like that ranch we stopped at when you were here. Too funny.