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Marketing $$ Dollars? When to Spend?

By Susan Trombley

Real Estate Broker/Owner with Trombley Real Estate

April 29, 2008 05:59 AM

I have had the privilege to listen to the top people of Re/Max.

Their suggestion on our marketing $$ Dollars goes like this:

This is not the time in the market place to slow down on your spending for advertising. Now is the time to increase if anything. Get your name out there. Let the community know who is going to help them with the sell and purchase of their next piece of property.

Be commitmented with your marketing dollars.

This is make or break time and we need to show where we are at in the market.

If there is a time to not spend so much in the market is when the market is so good.

For more information on helping you buy or sell your property, contact

Susan Trombley

Realtor, Broker, QSC

Re/Max Hometown

Cell 919-395-2868

Website: www.SusanTrombley.com

Email: Susan@susantrombley.com

The expert in the Raleigh Market.

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Joan Wexelbaum

Luxury Mortgage - Ridgefield, CT

Hi! I am a former English teacher - I am a stickler for spelling errors - there is no "D" in privilege...you can edit and correct...hope you don't mind me saying so...I know all appropriate comments are welcomed in my blog and I do get them...

Apr 29, 2008 06:20 AM

Cynthia Tilghman, Realtor® Onslow County NC Home Specialist

Kingsbridge Realty, Inc - Hubert, NC

Hello Susan,
Hmmm, I agree that we have to keep our name out there but when sales are slow, money is tight and decisions have to be made where the limited funds go.

Apr 29, 2008 02:02 PM

Sharon Simms

Coastal Properties Group International - Christie's International - Saint Petersburg, FL

St. Petersburg FL - CRS CIPS CLHMS RSPS

Susan - we certainly shouldn't crawl into a cave and hoard our money in a slow, tough market - but it IS a time to evaluate how we're spending our money and what is bringing the best results. Judging from our response, that means putting more money on the internet and less into advertising. If advertising is generating a better return than the alternatives, by all means continue it.

Apr 29, 2008 02:09 PM

George Souto

George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT

Your Connecticut Mortgage Expert

Susan I agree this is the time to advertize more and work more. It is not the time to slow down on either one.

Apr 29, 2008 02:19 PM

Jeff Fullmer

FM Properties - Idaho Falls, ID

Real Estate Investor/Financier

Susan, I agree 100%. If you do have limited funds then put them in effective marketing that has proven results. There are still plenty of sales going on. If you are not getting a piece of it then your marketing needs to be re-evaluated.

-By the way, speling erors ar fun. = ) I love writing, droped English as a minor back in the college days though because the grading was all about form and very little on substance.

Apr 30, 2008 03:23 AM

Trombley Real Estate - Wake Forest, NC

Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs

Cynthia - I know the money is tight. I put away when times were good so I would have it when times are not so good and keep living the way I like to live.

Sharon - I agree on where do we spend the money. I believe the internet is better than the newspaper.

George - Thanks George! :)

Jeff - And I thought I did spell check, that is what I get when I am in a hurry.

Apr 30, 2008 03:41 AM

ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779

REAL ESTATE REFERRAL NETWORK - Asheville, NC

CONTACT janeAnne365@gmail.com

Susan~

I am excited about the positive response coming NOT from print advertising...our web-work WORKS for us!...and it saves trees. (you gotta' know we like that) When we do advertise in print...we like a local publication that uses soy-based inks...and we like to provide articles that are cost free but PR rich...

Apr 30, 2008 04:33 AM

Marketing $$ Dollars? When to Spend?

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