In looking into the faces of consumers in the real estate world they are looking to you, the Realtor, Stager, Appraiser, Lender, Inspector, Title Officer, to be that expert.
Within that realm I think there is always room for improvement. How about
DWYSYWD
or, Do What You Say You Would Do.
Too often, even on that simple task, some fall down and don't come through. It is nothing more than a sloppy work habit, but the public needs our professionalism in this area.
I am talking CONSISTENCY. A unified message. Someone who can be counted on. To return phone calls. To stay up on their training. To provide a level of service promised. Consistency like authority, and boundaries, is a mark of a good parent, and in the real estate world - client relationship, consistency is the hallmark of someone who is taking care of you. Isn't that what we would all want as a customer?
The consistent message includes solid branding, knowing what your niche is, systems in place for buyer rep agreements, pre-qualification, and after the sale follow-up.
You never can get ENOUGH consistency in your life, whether it be love or service in the business world. When you find others, like yourself, who have mastered this trait, you know you are witnessing advanced development in the species. This is a beating of the drum that is definitely a plus for you and the ones you serve.
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