About a month ago I wrote about the postcard my son received when the listing on his duplex expired.
Yesterday another one arrived, only not a postcard this time. This is a letter inside a beautifully produced full-color brochure. I can't think what you call the finish - but it's glossy and stiff, like you'd find on a restaurant menu. It is entitled "Marketing and pricing strategies."
The entire presentation didn't appeal to me, primarily because the poorly written copy is all "Me, me, me, I, I, I, and we, we we." I didn't count the times they used one or the other, but they managed to get it into most sentences. In fact, the first word of the first two sentences is "We."
They also reference "your home," when the property is a duplex. That could be his home, but since the address is different from his mailing address, one might assume that it's a rental property.
But that's not the really strange part.
The really strange part is that nowhere on either the brochure or the letter do they mention where they are.
No city. No mailing address - only a web address and phone numbers. You can find their address if you take time to go to the about us page on their website, but why bother if they can't be bothered to tell us?
The web address indicates that they're in North Idaho - which means they could be in one of more than a dozen cities or towns, somewhere within the 3 northern counties. In other words, somewhere within an area of 4,514 square miles.
They cite their accomplishments, but in what town?
Do they have ANY experience selling in Priest River? Do they have any experience selling income property? Do they even know where Hoop Loop Road is located? My guess is "No." They just want any listing within these 4,514 miles.
I don't think we'll be calling this team, nor will we be passing their name along to anyone else. I do thank them, however, for providing "blog fodder."
The bottom line: If you're writing to the owners of expired listings, remember to make the letter about them and their concerns. And... be sure to tell them where you are.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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