Myth: “Writing Real Estate blogs is time consuming, difficult, and doesn’t work anyway.”
Fact: Consistently writing real estate blogs is quick, easy and profitable.
Writing Real Estate blogs is as easy as 1-2-3. Here, I will show you step-by-step, just how easy it is.
Always make sure your blogs have the following:
- You should post 1-6 times a month. Realistically about 2-3 times a month as a bare minimum. But never less than 1 or more than 6, because the SEO value is diminished.
- You want 400-1,000 words per post. This is the bare minimum. Never post less than 400 words, again SEO won’t pick it up. And more than 1,000 it starts to be too long and people won’t read it. That being said, from a strictly SEO value standpoint, an average of 2,100 words is better.
- It needs to be relevance to your topic, industry, and to you.
- Always include videos in the blog post when possible.
- Have a comments feature. Even if people don’t use it you always want there to be an opportunity for engagement on your blog.
- Make sure your blog is responsive. This meaning that it looks good on all devices; tablet, PC, and mobile devices. 75% of searching the internet is now on mobile devices.
- The site needs to be fast loading, clean, and easy to read.
Your site should include Key Words:
- Include the key words in the title, first sentence, and throughout the blog.
- Density between .05-.075%, ex. If blog is 1,000 words, the key word should be mentioned 5-7.5 times in the blog.
- Key words give you more SEO points, so your page ranks higher in the search engines.
IT’S ALL ABOUT SEO!!!
Content is as easy as 1-2-3
1. Gather Ideas
Look at Easy Agent Pro, Keeping Current Matters, and Zillow Questions. Easy Agent Pro and Keeping Current Matters are especially great places to get blog ideas. Just remember you have to repurpose it and make it your own. Never use their posts word for word. You can use Zillow Questions to see what people are talking about and use that to create your blogs.
2. Write bullet points!
While looking at the blog posts on either Easy Agent Pro or Keeping Current Matters, write 1-2 bullet points per paragraph. Remember to keep them short, this will make it easier to record your video with.
3. Record your video
Keep your videos simple but high quality. In the video you want to explain and elaborate on each of the bullet points you wrote down in Step #2.
Now, simply give your assistant the video and ask them rewrite what you said in the video in your own words. This will be your blog post. Now you have a perfect blog post and a video to go with it. Real estate blogs are super easy and they are great for SEO and you can get “free” leads from them. Make sure you are consistent with posting great content, and your blog posts will be a hit!
Tyler Zey – Easy Agent Pro
Tyler Zey runs Easy Agent Pro (marketing for real estate agents) and he is KILLING it.
He does an awesome job at providing real estate agents with content ideas, marketing tips and SO much more. Our favorite blog of Tyler’s is “40 Facebook Marketing Ideas For The Modern Agent “, this blog is very organized as you go from 1-40 and has some great tips for agents.
Here is a link to Easy Agent Pro’s Blog, go check it out!
Kyle Hiscock – New York
Kyle Hiscock is a top agent in the Rochester NY area, he is part of The Keith Hiscock Sold Team!
He is doing a FANTASTIC job at providing consumers with tips and tricks to save their time AND money. Our favorite blog of Kyle’s is “Buying a Home Versus Buying a Condo”, this gives his consumers who are thinking about either, some ideas as to what they should be thinking about before purchasing either.
Here is a link to his Real Estate Blog, go check it out!
Bill Gassett – Massachusetts
Bill Gassett is one of the top RE/MAX agents in New England, specializing in residential real estate.
He is killing it with topics that his consumers WANT to read! Our favorite of his blogs is “Questions to Ask a Listing Agent at an Open House”, one of his most recent, because it simply gives you some great questions and WHY you should be asking those questions. You’ll notice, he also does a great job of thorough content with about a 2,100 word count on average!!
Here is a link to his Real Estate Blog, go check it out!
Melanie Ventura – California
Melanie Ventura is a Real Estate Agent with Better Homes and Gardens, Ventura Barnett Properties.
She is doing a great job of giving her consumers home interior advice as well as great buying and selling tips. Our favorite blog of Nicole’s is “Why Staging Can Help Sell Your Home in 2016”, this blog is an awesome source for why staging and professional pictures are a must!
Here is a link to Melanie’s Real Estate Blog, go check it out!
Nicole Smith – Texas
Nicole Smith is a Broker/Associate with Briggs Freeman Sotheby’s Intl Realty.
She is doing a good job of giving her consumers a place to find tips, tricks and home advice. Our favorite blog of Nicole’s is “5 Steps to Ease Home Buying Stress and Anxiety “, this blog is perfect for consumers going through the buying process!
Here is a link to Nicole’s Real Estate Blog, go check it out!
David Collins – Florida
David Collins is a Real Estate Agent with Red Rock Realty!
He is doing a great job of VIDEO BLOGGING. Huge for SEO and you get to connect with people on another level. Our favorite blog of David’s is “Why Terra Vista is One Of The Best Planned Communities in Florida”, this blog is a great example of adding a video to your blog and targeting your consumers!
Here is a link to David’s Real Estate Blog, go check it out!
Julie Steigerwald – Colorado
Julie Steigerwald is a Real Estate Agent with Red Rock Realty!
She is doing a great job of giving her consumers awesome home advice and selling tips. Our favorite blog of Nicole’s is“How to Sell Your Home Quickly in 2016”, this blog is perfect for sellers looking to get it done QUICK!
Here is a link to Julie’s Real Estate Blog, go check it out!
Lindsay Landis – Kansas
Lindsay Landis is a Real Estate Agent with Hedges Real Estate!
Her blog is looking great! . She puts her own twist on topics and makes them fun to read. Our favorite blog of Lindsay’s is“4 Tips For an Effective Open House”, this blog quickly touches on the basics and how they can really help as the seller.
Here is a link to Lindsay’s Real Estate Blog, go check it out!
Kathleen Beasley – Florida
Kathleen Beasley is a Real Estate Agent with Charles Rutenberg Realty!
in her blog she likes to add in more real estate related content, like market analysis and our competitive market today. Our favorite blog of Kathleen’s is “Buying and Selling in a Competitive Market”, this blog gives both buyer and seller tips!
Here is a link to Kathleen’s Real Estate Blog, go check it out!
For more information and a video of me, Michael Hellickson teaching how to blog easily and profitably, visit http://clubwealth.com/how-to-write-real-estate-blogs/ .
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