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Is this "magic" staging furniture? It sold 3 different homes in days - Before & Afters

By
Home Stager with Room Solutions Staging, Portland OR

Room Solutions Staging in Portland OR was selected to stage Home #1 ... it had been on the market for 5 months without a sale.  We staged it using a colorful red sofa & matching chair, a fun brown wool rug, and some typical tables, etc.   Home #1 SOLD in only 3 days, with 3 back up offers!  Here are photos of the living room in House #1, Before & After:

Room Solutions home staging portland oregon

Room Solutions home staging portland OR

When House #1 was about to be de-staged, another broker called me for a staging quote on a contemporary home he was about to list.  With Home #2's white walls in the living room, I thought the red sofa, chair and fun brown rug would work in that home too ... and we staged it with some new accessories.  Home #2 SOLD in only 5 days, for over asking price!  Here's photos of House #2, vacant and then with the same furniture ...

Room Solutions home staging portland oregon

Room Solutions home staging portland ORegon

Meanwhile, a broker who'd seen House #2 called me and said she loved the staging, could I come look at her listing that had been on the market since late last summer? It was another contemporary-style home with a terrific view.  This broker asked, could I possibly stage it with the same red sofa and chair, fun brown wool rug, etc?  I told her that Home #2 was about to be de-staged and we agreed the same furniture would work well in this home too. House #3 SOLD in 7 days!  This broker said that she's finally, after 32 years as a realtor -- a believer in staging!  Here's photos of the same furniture grouping, this time in House #3 ...

Room Solutions home staging portland oregon

Room Solutions Home Staging portland oregon

I'm not sure if it was the red colors, the fun accessories and artwork, or the lucky Irish book that I placed in each of these 3 homes, but they all sold in a week or less (in a "slow" market)!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, and builders. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  To schedule a Verbal Staging Consultation filled with our staging tips and advice, contact us @ 503-246-1800.

Room Solutions Staging

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 2014 Top Ten Professional Stager of the Year - U.S.

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Comments(65)

Kate Hart
Hart & Associates Staging and Design - Radnor, PA
awesome awesome awesome! I think the furniture may have had something to do with it but more likely it was your talent! great post and wonderful work as always. I like to do a "good karma dance" when I am done to "bless the house" not sure if it works but sure is fun to do after a long day of staging! KH
May 01, 2008 12:16 AM
Michele Muir
Silk Purse Decor - Halifax, NS
IDDP, ISP, CDECA - Silk Purse Décor - Halifax, NS

Maureen,

What a great job!  I absolutely LOVE red.  I think it is the colour of luck for sure!  You did an amazing job with those spaces.  Conratulations!

May 01, 2008 02:12 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Brian ~ We'll happily accept the challenge of more business, naturally!  :)   thanks for commenting

Teresa ~ Good luck with your next project and I hope you have repeated success!

Kate ~ Passing along good will in any form in a home we've staged is a great idea ... I'd like to see you and your team performing the "dance"  LoL .... many thanks for your feedback.

Michele ~ I've always liked the color red too but thought it might be too strong in staging .... but my opinion has changed!

May 01, 2008 02:39 AM
Toronto's 2 Hounds Design: Decorating + Staging
2 Hounds Design + Home Staging - Toronto, ON

Luck of the Irish...Maureen.

I know your little secret...you have 'little people' living under the red furniture. As soon as a potential buyer sits on the couch or chair they fall asleep and the little people do their magic!

The potential buyer wakes up refreshed with a sense they have traveled a long way and have now found their way home...immediately they make an offer to purchase!

Great job!

May 01, 2008 04:58 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Deborah ~ Your analysis of the colors makes so much sense -- thank you for your brilliant theory of why it's working!

Dane ~ I LOVE your story of what's happening here -- yours is my favorite explanation so far!!  You and I share that Irish heritage and you sound just like one of the "little people"  yourself.  Thanks for the big smile!!  :-)

May 01, 2008 12:41 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
Magic sofa and Maureen's staging wand! I LOVE these success stories! Thank you for sharing and congratulations on jobs well done!
May 01, 2008 04:24 PM
Mary DeBella
Northwest Staging & Redesign - West Linn, OR

Maureen-

Another job well done!  KUDOS!  You can NEVER have enough RED in a room!!  Should I try my luck with the Irish thing?  O'Bella??!!

Mary 

May 01, 2008 04:54 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Karen ~ Sometimes we are all lucky enough to get that magic wand in hand and everything seems to pull together (this happened for me in House #3 -- I fell in love with it and was actually a bit sad to hear that it sold .... I wanted to buy it myself!).

Mary ~ is that wee Mary O'Bella herself? OK, I'm a red convert, I admit I was skeptical until I saw what it can do! 

May 01, 2008 05:04 PM
Trisha Lane
Simple Inspiration Home Staging - Portland, OR
Simple Inspiration Portland Oregon

Maureen,

I used the same red sofa in a house I staged last July and it sold in less than 24 hours!!  The only "Irish" luck I had on that project was YOUR HELP...So I am a true bleiever in the Red Hot Irish Stager!  You go girl.

 

May 01, 2008 05:54 PM
Mary DeBella
Northwest Staging & Redesign - West Linn, OR

Maureen-

And you even dress in RED!  Yes, wee O'Bella here doing an Irish jig...

Mary 

 

May 01, 2008 05:54 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Trish ~ Oh, THAT's where I'd seen the red sofa before -- in your project!!  LoL you are too funny.  Now I'm on the lookout for House #4 for this grouping....let me know if you hear of anything OK?

Mary ~ It's true, I love to wear red, I just never used it in staging before -- but my ideas about red furniture have changed!   :-)  I'm picturing you doing that jig -- it's a mighty effort you're makin' there!

May 01, 2008 06:18 PM
Renee Pratta
Renewed Rooms - North Myrtle Beach, SC
Renewed Rooms - SC

That is awesome...  KEEP USING IT...don't stop what works or break what "ain't" broken...

Congratulations

May 01, 2008 06:27 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
'Just want to let you know that I featured this post on my outside blog, Focus On Crofton.
May 01, 2008 10:42 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Kym, how exciting. Surely people are starting to understand that staging works. Three houses with the same furniture, you have been busy. Excellent success story. 
May 02, 2008 01:46 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Renee ~ You bet I won't stop using it in the appropriate spaces ... once we find a winner why change horses in midstream?  Thanks for your feedback!

Margaret ~ Thank you so much for adding my post to your blog!  I enjoyed reading your other entries as well.  I'm sure your subscribers appreciate that you offer good such interesting content with a variety of topics.

Missy ~ Slowly but surely, the word is getting out about the benefits of staging, to both homeowners and agents.  Thanks for stopping with your comment.

May 02, 2008 04:50 AM
Toronto's 2 Hounds Design: Decorating + Staging
2 Hounds Design + Home Staging - Toronto, ON

Maureen, I think we've got the best heritage for stories. The Little People are very busy!

I was fortunate to be wisked away by the Little People when I fell asleep once as a child so I know first hand just how they work!

May 04, 2008 11:45 PM
Shobha Vyavahare
stagewithme, Greenville, South Carolina - Greenville, SC

good for you, keep it up, black and red always a killer combo. great job.

Shobha

May 11, 2008 01:21 AM
Betty Haney
Haney Consulting - Calgary, AB

Maureen I just found this post and had to comment.  Quick - send complete set of furniture with accessories to Calgary.  I could use some of this Irish luck.  :)  Actually I know it's not luck - it's your great staging ability.  Congratulations on not one, not two, but three quick sales.  Betty

May 16, 2008 08:46 AM
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

I love the reds. I have a magic couch, everytime I use it the house sells in under a week. Keep using it and best of luck

Phyllis Pafumi

May 17, 2008 03:43 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Betty ~ OK -- it's on the way!  Thanks for your feedback ... somehow all the forces worked together on these 3 staging projects and all the clients were happy.  We love when that happens, don't we?

Phyllis ~ Please show us a picture of your "magic" couch!!  What fun, would love to see it.  I'm sure your staging ability has a lot to do with your success though.

May 17, 2008 04:00 AM