Focus on what you enjoy and
do it well. I say this to my son is graduating
in June and thinking about what he wants to be. I
say it to my broker when he encourages me to do things that don't
"work" for me. There
is not only ONE WAY to go in real estate sales or any business.
If you hate to
cold call it will show through the call and the people who you are
trying to reach will know you are nervous or unhappy and hear that
uncertainty. They will not want to work with you if you can not be
genuine. Find another way to get business and focus on that.
If you are a
great listing agent but are not happy working with buyers, save
yourself the aggravation and refer the buyers who call you to another
agent. A percent of a commission is a lot better than no
commission because you failed to retain the buyer prospects.
If you are happy and busy with listings focus on that.
If you are
uncomfortable with taking and maintaining listings.... Don't do it-
Refer, Refer, Refer. Same as above, you will be happier
working with your buyers and still get a piece of the pie.
If you are like
some agents who like to do both and are good at it.
Good for you but don't forget to refer out things that make
you uncomfortable, listings or buyers that are going to make you travel
out of your comfort zone location wise, and things you just don't have
time for.
If you love real
estate but are not that good with working with clients and
customers or negotiating, maybe you should look into appraisals, title
work, staging, or some other aspect of the business.
The whole point
is that when you love what you do it shows through to everyone around
you. If you are uncomfortable or unhappy that will show
through too. So explore, internalize your reactions to each
aspect of your business, and refer or refocus the negative areas for
you.
There is no absolute right or
absolute wrong so "Do It Your Way and Do It Well!"
Keep Smiling and Keep
Selling!
