How to Embed Text into Images to Better Search Engine Optimization

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How to Embed Text into Images

Last week, Kathy Streib asked me to create a post about embedding text into images. She was referring to my post, "What You Must do to Increase Website Traffic". In the post, I stated:


'Search engines cannot read images. They only see the HTML used to create it. Add alt text to your images. Adding an appropriate link is also helpful. If your link goes to another website, make sure it opens in a new window.'

We've all visited websites or blogs where the original photo is missing. The only thing left is an empty box with an X in its place. Below are two examples. Mouse over each one.


Example Wrong is what an image without embedded text looks like. There's no embedded text. Search engines only see the HTML.

Example Right is what an image with embedded text looks like. The pop up text is what the search engines read. The image is also linked to the appropriate page and opens in a new window.


                               Example Wrong                                                          Example Right

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The question remains...How do I embed text into my graphics? That depends upon which program you're using. Here's two examples. One example is from WordPress. The other example is from Active Rain.


Embedding Text into Images on WordPress

After you upload your image into your media library, you'll be able to add details. How to Embed Text into a Graphic using the WordPress Attachment Details feature


Embedding Text into Active Rain Posts

Active Rain's process for embedding text into your graphics is similar to WordPress. You place your mouse where you want the graphic to go and click the photo icon. An Insert/edit image window will pop up. This is where you can add your images description. When moused over on your post, that description will pop up. This is what the search engines will read.

How to Embed Text into an Active Rain Post


Bottom Line

These two examples will give you insight into the process of embedding text into graphics no matter which program you're using.  Check your website's "back office" and see if you can figure it out.  If not, your website developer/maintenance person should be able to do it for you.       


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 06/23/2016 11:31 PM
  2. Winston Heverly 09/24/2016 11:13 PM
ActiveRain Community
Blogging & SEO
Real Estate SEO
SEO for Realtors
Real Estate SEO & Web Marketing
search engine optimization
embedded text in images

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Macy Babb
Re/Max All Properties Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info.. will have to follow up on this.

Jun 24, 2016 12:49 AM #36
R.E. Renée Hoover, Salesperson
Century 21 Geba Realty, Milford, PA; Licensed in PA & NYS - Milford, PA
Poconos, Pike, Wayne, Monroe Counties, PA; PA/NYS

Excellent!  Thank you!

Jun 24, 2016 01:01 AM #37
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Thanks Pamela Cendejas for the refresher.  I should go back to my previous posts and double check.

Jun 24, 2016 01:11 AM #38
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes

Great info on pics. Thanks.

Jun 24, 2016 02:14 AM #39
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

Important info. I bookmarked so I can return and study more carefully. Thanks for sharing. 

Jun 24, 2016 02:53 AM #40
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

That is correct.

That has been the case search engine reads the PAGE SOURCE wants to know how well it is prepared and how authorative the content is. It needs also be backlined to another highly ranked source to move up the rank and file.

Jun 24, 2016 03:09 AM #41
Ken Williams
CarolinaLand.Com - Lake Lure, NC
Log Homes, Mountain Lake Real Estate Services

Nice, Great to be reminded. Thank You.

Jun 24, 2016 03:31 AM #42
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Pamela Cendejas - This is one of those posts that everyone needs to read to learn how important SEO is. 

Jun 24, 2016 05:47 AM #43
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Hi Pamela!  I am so grateful for your tips and instructions that I came over from another of your posts, 'Drive Traffic to Your Website from YouTube.' I will bookmark this post also and this weekend take some free time to review both posts.  Thank you Pamela Cendejas.  I do appreciate your generosity. 

Jun 24, 2016 05:52 AM #44
Barb Merrill
Cactus Mountain Properties, LLC - Tempe, AZ
GRI, Associate Broker

Very useful info.  Thanks!

Jun 24, 2016 07:40 AM #45
Malendaz Coleman

keep it coming love the helpful information. Thank you!!!!!

Jun 24, 2016 10:36 AM #46
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for this tutorial.  I think a lot of folks wanted to know how to embed text into images.  I have bookmarked this post for future reference.

Jun 24, 2016 12:41 PM #47
Kelly Willey
Coco Plum Real Estate, Kelly Willey, FLORIDA KEYS - Marathon, FL
Florida Keys Luxury Sales, Marathon, Key Colony

Nice post thanks for the reminder to always add that Alt Tex on my photos...Have a great weekend....Kelly in the Keys

Jun 25, 2016 02:17 AM #48
Matt Brady
Skyline Home Loans - Del Mar, CA
Lending With Competence And Character

Thanks, I needed that! Have a great rest of the weekend!

Jun 25, 2016 06:27 AM #49
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I am guilty of not doing this all the time, and I think I have been wasting my time posting images, when I could have been boosting them all along. Thanks for a great reminder. 

Jun 25, 2016 10:48 PM #50
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for your very informative post, Pamela Cendejas. I did not know one could add details in the Media Library.  I have a lot of work to do to go back and add the details.

Jun 30, 2016 02:57 AM #51
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

my earlier posts don't have embedded texts into images. This is a great infrormation to follow for all who posts.

Jun 30, 2016 06:37 AM #52
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

I just got a nugget. Thank you. I've been putting in Alt Text but never thought to add the description. I feel like a "Duh" moment.  Thanks for the info. I'm off to read the full article too. 

Jun 30, 2016 11:29 AM #53
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

thank you for another informative post...keep 'em coming!!!!

Jul 17, 2016 04:51 PM #54
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I love the graphic you used on the "example right".  I used to use a graphic very similar to that, you probably have the current version.  Thanks - great points. 

Oct 08, 2017 03:26 AM #55
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