Speaking the lingo of the real estate buyer. Don't you love meeting someone that speaks lots of languages, is bi-lingual or 5,6,7,8 or more in the tongue communication department?
In real estate our buyers are not from just a few miles around the property listings for sale in Maine. Your marketing better not be designed for only taking a property buyer seriously if they land in the agency lobby. Darken your door and say "I'm here".
The buyers all out in the wild blue yonder and looking for your marketing signal. To tap into and get fresh, accurate, helpful time and money saving information.
Providing the local that's the way it is is what local real estate professionals can do oh so well living, working, playing in the surrounds that wrap around the property listings.
We have to be able to understand clearly whatever comes out of their pie hole. And serve back answers to questions that better not be ignored for long to avoid flit that will happen.
Had a home buyer from England listing sell that was owned by a property owner from Ireland.
And the English version of the real estate website was fine and dandy to keep the conversation going back and forth across the pond.
But when the buyer is not speaking English, and I have not mastered Klingon, Swahili or whatever needs to be used to communicate about the real estate listings, what the area around them is all about it is nice to have a little tool.
To tap out the signal and never have dead air or a lull in in the conversation. And miss out on another opportunity to talk up the new listing looking for a buyer to scoop it up.
On our Own Maine Real Estate website there is a dial in the language you want the entire website converted to so we are all on the same page.
I can translate emails to other lingos so we are all able to toss the thoughts back and forth and get from listing to the sit down property closing.
Isn't technology wonderful? It is if you keep up, harness it. Here is what our real estate website looks like in Greman, Swedish. In the option to pick another fluent languge you understand, that works best for buyers and sellers needing our real estate services.
Those work so well too in removing the need for the out of town or state or country or solar system buyer from making the physical trip to check things out. Instant, on demand real estate and local community event tours are possible with just a double click.
Had a land buyer from Germany who bought a property listing in Amity Maine that is a language arts teacher in that country. He said he used the video for the land and cabin he bought as an example for his students to study.
For retention, for meaning and test questions on comprehension to help learn the language. We just had a buyer New York buyer who saw this Maine farm for sale video and picked it as the one to buy. They wired $165,000 cash to show the seller they meant business and to move it on over. To hit the road jack.
Just had the real estate closing this morning and helped lined up three strong young men to unload the quick to vacate home for sale in Aroostook County.
No other homes looked at here but they studied them all online from New York state. One by one the video open house tours and the community events in the local area combined to help the selection process.
The buyer for property in Maine said the couple would not have bought based on a handful of images and a few lines of skimpy text narrative. But the full motion video with the plat map and the audio that is 40% of the video all helped make this place be the one in the real estate eenie meenie miney moe.
Here is a simple video for the show and tell of a Maine property listings for sale with land smack dab parked on the Canadian border. The 54 acres of Maine land, log home for sale in Monticello Maine just sold, closed on and in the history books.
Do you think what your out of state real estate buyer would need if you were in their sneakers?
Do you consider a real estate buyer countries away in a different time zone that want information if they can find it, if you provide it when them specifically in mind?
So the target is not always the same for the real estate buyer that would match make best for each and every property listing? If you don't, some little red hen real estate professional in your market will. Just saying. Like clothes, the weather forecast, one size does not fit all.
Tailor make your marketing efforts to see, reach out and touch and talk to the individuals in the real estate audience.
And real estate testimonials, it works best to let others blow your horn.