So I'm a few days out of the Lead Generation class with Jack Miller, Coach Extrodinaire from Keller Williams, MAPS and I must say how ...whats the right word...inspiring, encouraging, exciting, overwhelming,? There are so many ways to describe it. For those of us a bit familiar with the Internet and what it can do for us, it was a snapshot in to generating leads in real estate, or specifically for me, the foreclosure market, in a new precise way, with how to track your clients, whether there in Washington or basically worldwide. It's a connection to agents we can interview and refer to nationwide, by actually getting to know them through real estate blogs, par-per-click advertising, keywords, meta tags etc.
So here's the tough part of the class, especially for those who are not in the know of real estate on the world wide web, knowing what the heck is all this stuff? Where to start? And what is a Meta Tag, really? How can I use Google Analytics to track my leads? How do I make everything better? I look back and say, alright, I'm in, I want to generate and drive my foreclosure and short sale clients to my website where they'll find the info want to get the help they so desperately need! Now what?
Don't get me wrong, Jack Miller is a phenomenal, teacher and interesting to listen too. Being in his class for a day and a half actually enticed me into considering his coaching program. He was available after class and actually went over our personal programs, briefly, for those who took advantage of his generosity. He offered up his website www.jackmillerconsulting.com(a little plug for himself, but very rarely did he plug himself, refreshing in our industry) as a tool and "how to guide" to setting up and maintaining our ILG (Internet Lead Gen.).
In short, this class excited enough of us to put together a ILG accountability group, held in our office on a regular basis. We haven't met yet but the specifics are forth coming. I know for myself, it's an exciting time to be in real estate, having entered the biz during the "'05 craziness", know it's time for the cream to rise and really take a hold of some market share. I'll keep you posted! My site is in the works, as I'm not spending tons of $$ on it but rather taking what is given to us and maximizing it's potential. Give us a visit and watch our progress! http://www.thehubbardsrealty.com/