Realtor Web Marketing: Basic Blog Publicity Tactics

So last time, we talked about where to get content to write about and how you should make posts. Now is where the fun part comes in:

Publicizing Your Blog

Now you really shouldn’t be publicizing your blog until you have a decent amount of posts (like 15-20). If you try promoting your blog to other people and they see you only have 1-2 posts, they may think you are creating a spam blog (known as a “splog”). You need a decent amount of quality content before doing any promotions.

Here are a couple of great areas where you can start promoting your blog:

• Blog Directories
• Other People’s Blogs in your same industry/niche
• Related Forums

Obviously, I can’t recommend any specific resources for the above since… well, everyone will have blogs with a different focus. But just go to your favorite search engine and search for these things in your related area.

Now a lot of people seem to screw this up because they don’t know how to properly promote their blog through the above channels. Here is what not to do:

• Make a post with only your URL
• Talk about things not related to the subject matter
• Post about your blog being better than the place you are posting at

This may seem obvious to you, but I have seen people do this so many times it’s not even funny. Not only will people not go to your blog, but they will also tell other people not to go do your blog.

That being said, you can consider blogs and forums like little communities; they’re not fond of solicitors or people trying to ruin what they have.

Fortunately, the solution to this is very easy: post about things relevant to the topics at hand. It’s normally good to create a reputation before promoting your own blog, but if its relevant to what’s being talked about, let them know!

Now, the options I told you about for promoting your blog is only the tip of the iceberg, but it will act as a great foundation. Now go out there and let the world know about your blog!